Experience the moments that matter

In-the-moment, Mobile Ethnography App & experiential Insights Platform.


Indeemo’s Mobile Ethnography app and remote, digital Ethnographic Research platform enables Researchers, Designers & Brands like these experience how their customers really behave, in context and in-the-moment.


In-the-moment, Mobile Ethnography lets you walk in the shoes of your target audience and experience contextual, everyday moments like these:


Proven in every sector and use case, no other methodology transports you into the context and culture of your research participants in such a rich, raw and real way.

mobile ethnography app

Our Mobile Ethnographic Research platform puts you at the intersection of your Customer, their Context and the real life Moments in which they experience your Product or Service.


How Mobile Ethnography can support your Innovation Journey

We provide Researchers, Designers, Insights Teams and Brands with an agile, Mobile Ethnography platform that supports their Design and Research needs at every phase of their Innovation Journey.

After supporting thousands of projects, we have identified 8 phases of this Innovation Journey where augmenting existing Research or Data with a Mobile Ethnography study can bring your customers to life and deliver impactful results.

Indeemo Innovation Journey


Capture authentic, in-context, in the moment behaviours, feelings and attitudes using remote ethnographic Mobile Diary Studies.

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Add an extra layer of context rich data to your Focus Groups and IDIs with Pre-tasking, Pre-work or Post Tasking assignments.

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Bring Analytics, Surveys and Segmentations to life with a ‘week in the life’ Video Diary Study that gets you into the culture of your customer.

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Drowning in metrics and analytics but struggling to understand the ‘whys’? In-the-moment User Experience Diary Studies can help.

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Make your Concept Testing, Ad Testing and Product Testing more agile by capturing in-the-moment video feedback.

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6. MAP

Experience every online and offline touchpoint, trigger and barrier of your omnichannel Path-to-Purchase.

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Add Mobile Ethnography to your Shopper Research to experience how Shoppers behave, decide and act at the point of purchase.

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Vividly experience what your customers experience at every milestone and touchpoint of their Customer Journey.

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How Mobile Ethnography works: Platform functionality

Our Mobile Ethnography Apps and intuitive, media rich, Ethnographic Insights Dashboard transport you into the everyday lives of your Respondents so you can experience moments that matter.


Intuitive Mobile Ethnography Apps

  • Our apps are as familiar as Facebook and fun to use.

  • Flexible Tasking strategies support multiple Research methodologies.

  • Ideal for international research. Task in any language.

  • Respondents post in-the-moment videos, screen recordings, photos or text.

  • Mobile Screen Recording helps you experience in context smartphone usage.

  • Engage in-the-moment with comments and push notifications.


Ethnographic Insights Dashboard

  • Seamlessly aggregate and moderate uploads from Research Participants on our Pinterest style dashboard.

  • Simple, powerful filters help you quickly surface the insights you need.

  • Converse and probe in the moment using comments and push notifications.

  • Quickly track Respondent activity and maximise engagement with Push Notification reminders.

  • Automated Video Transcription, Keyword Analysis and Coding tools save you days when it comes to analysing data.


6* Strategy and Concierge Support

New to Mobile Ethnographic Research?

Not sure if it’s for you?

We’re here to help.

Our Strategists will work closely with you to understand your specific requirements, propose strategies for addressing the project brief and explain how it all works. Our Support team will hold your hand through every step of your Mobile Ethnography journey to completely de-risk your adoption of this powerful methodology and ensure that you, your clients and your respondents have a 6* experience.


What our clients say about us


“The first time we worked with Indeemo, we thought they were too good to be true. The platform is incredibly smooth and more advanced than anything we’ve used before, and the Indeemo team is amazing, attentive, and helpful to work with. We’ve been working with them for a while now, and they continue to wow us — and our end clients — every single time.”

Jessica, Full Service Research Firm


“We are huge fans of Indeemo. The tools is fantastic, simple and easy for us to moderate and analyse data. The App is elegant and engaging for respondents who time and again give us amazing insights and let us see the world from their perspective. The outputs continue to delight and surprise our clients. The team at Indeemo could not be more helpful, responsive and supportive – truly research partners with the shared aim to achieve the very best outcomes for us and our clients.”

Matt, Research Consultancy


“Indeemo is a great platform which is easy for both participant and moderator to navigate. The assistance and service provided by the Indeemo team ensures projects run efficiently and smoothly. They are always happy to help and no request is too much for them”

Sunam, Insights Consultancy

What we’re learning: blog posts on Mobile Ethnography