Brands embracing the digital transformation are not only recovering quicker but growing rapidly even in the most challenging of circumstances. In this post, we explain how you can leverage Mobile Ethnography to better understand your customers and optimize the new, digitized path to purchase.
Read MoreSupporting sustainable business practices is an essential step towards ensuring business continuity and sustainability. Learn how Mobile Ethnography can help you implement positive change and align your brand mission with customer values.
Read MoreIn this blog we explore why remote Mobile Ethnography is a compelling tool for UX Research and Design Researchers looking to undertake qualitative user research in a Post Covid 19 World
Read MoreIn this short blog, we interviewed one of our colleagues based in China to learn what sorts of changes had taken place in their daily lives, while also exploring what the implications were for qualitative research.
Read More.Guest Post by Tom Woodnutt from Feeling Mutual - Looking at How Mobile Qualitative Enabled More Authentic Research into Swingers
Read MoreIn-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
Read MoreMobile Ethnography is powerful at helping you do Qualitative Research remotely without the need to travel. In an era where travel is likely to be restricted, this remote methodology may move from being an elective, research add-on to a necessary Business Continuity strategy for Qual.
Read MoreIf you're thinking of integrating a mobile qualitative research platform into your Qualitative Research toolkit or layering it on top of your existing research methodologies, then the following metrics from Facebook's Q3 results should make for compelling reading..
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