Example Use Cases for Mobile Ethnography
Mobile Ethnography is a flexible, agile and low cost methodology that can be used to compliment any research methodology or pre-existing data / analytics.
Scroll down on this page to see examples of how Mobile Ethnography can be used for Remote Ethnographic Research, Mobile Diary Studies, Pre-Tasking, Video Diary Studies, User Research & Experience Design, Concept / Product Testing, Path to Purchase, Shopper Research and Customer Journey / CX projects.
Medical devices play a huge role in improving the lives of millions of patients around the world. Advancements in technology have meant that… Read More →
In the competitive world of sportswear, our client provided a running shoe designed for the most challenging conditions… Read More →
The transformational shift away from combustion engines to electric vehicles is well underway within the automotive industry. Like… Read More →
Working with a Media Agency that specialised in FMCG and positioned themselves as experts in food and beverages… Read More →
Health & Wellness
The end client was obsessed with natural medicine and had a passion for helping people eat healthy and live a healthy lifestyle. They were the… Read More →
Our client was involved in Customer Experience research across a range of industries. They’d recently been approached by a leading airline… Read More →
Our client specialised in providing up-to-date insights and strategies in the retail industry.They were approached by a leading sportswear… Read More →
Like so many other industries, Financial Services continues to face many challenges as the advancements of technology mean that traditional methods… Read More →
The process of securing employment in current times is done almost completely online and increasingly on mobile. Job seekers begin their search… Read More →
When music discovery and consumption is increasingly powered by voice assisted technologies, the old rules of engagement no longer apply… Read More →
A long-established player in the hair-care industry had a male hair styling-product which was one of their most successful brands… Read More →
Reaching Medical Specialists today for any form of research is more challenging than ever. Given their intense schedules and the fact that… Read More →
Car Purchase Journey
The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar showrooms… Read More →
University Path to Purchase
Competition between Universities to attract students (especially international students) has never been more intense. In an era where college fees are… Read More →
Our Instagram and Snapchat feeds are increasingly awash with filtered selfies from friends, influencers and celebrities. Digital by default… Read More →
The size and landscape of lawns varies a lot from house to house. For this reason, there is many different lawn mowers of various makes, models… Read More →
Tourism & Leisure
Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime where… Read More →
Airline Passenger Journey
With the onslaught of budget carriers such as South West and Ryanair, Air travel is becoming more and more commoditised. In such a competitive… Read More →
In recent years, the landscape of the Taxi has been completely reshaped. As mobile apps have driven digital disruption in a long-established… Read More →
Insurance is one of the most important purchases we make in our lives. However, it is also one of the most expensive and complicated decisions… Read More →
Let us support your next project
Mobile Ethnography is a flexible methodology that enables researchers, designers and insights teams experience how people behave in-context and in-the-moment.
The example use cases above represent a tiny percentage of the projects we typically support.
Respondents say Indeemo is fun. Researchers love its simplicity and the richness of data it captures.
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