Walk in the shoes of your Target Users:
Longitudinal Diary Studies
Go wide: get a deeper understanding of contextual user behaviours, motivations and attitudes over a period of time using Longitudinal Diary Studies.
User Experience Diaries
Get specific: use video diaries to capture in-the-moment, media rich feedback every time users interact with your product, service or experience.
Mobile Screen Recording
Mobile Screen Recording shows you exactly how users discover, navigate and interact with mobile websites and mobile applications.
Get closer to the everyday interactions that matter
In-the-moment, in-context, autoethnography is a powerful, scalable and cost effective way for you build user empathy by immersing yourself in their everyday lives..
Understand both the person and their interactions using a combination of longitudinal diaries and highly specific task based user research.
User friendly Autoethnography Apps
Our apps help you understand both the user and their interactions.
Get a media rich, holistic view of a week-in-the-life of your target user.
Best in class video vividly captures genuine behaviours and attitudes.
Understand what they do, when, where and how it makes them feel.
Deepen user empathy as daily rituals and routines start to emerge.
Probe and prompt with push notifications
Interact with users using comments and push notifications.
Probe and question users’ behaviours, habits, and opinions.
Build rapport and elicit thoughtful and genuine responses.
Push notification reminders ensure Respondents remain engaged.
Mobile Screen Recording
Get a richer understand of smartphone usage behaviours.
See exactly how Respondents search for and discover content.
Understand how users interact with mobile websites and apps.
Hear their voices as they narrate what they are doing and feeling.
User uploads are seamlessly organised on our insights dashboard for analysis and moderation.
Interact with users and probe their uploads using comments and push notifications.
Flexible roles and permissions ensure team-wide user empathy is quickly developed.
Save time on analysis using automated transcription, keyword tools and intuitive coding.
Observe, analyse and interact with users.
How the Technology works
Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.
Use Cases for Design Ethnography
Food & Beverage
How a Mobile Diary Study can help Food & Beverage brands get closer to Food and Drink consumption moments
Using Mobile Ethnography to help Sports Clubs better understand their fans’ Match Day Experience
Indeemo has been used by Designers and Researchers for autoethnography and observational research ranging from understanding how people setup a new smart TV to observing how consumers shop for snacks at convenience stores.
Our consistent feedback is the ability to seamlessly analyse contextual video from multiple respondents on a single dashboard can significantly improve the efficiency at which researchers can analyse and synthesise this behavioural data.
If you’re interested in discussing an upcoming ethnography project, please submit your details here and we will get back to you ASAP.
We’re looking forward to speaking with you.