Walk in the shoes of your Target Users:

 
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Longitudinal Diary Studies

Go wide: get a deeper understanding of contextual user behaviours, motivations and attitudes over a period of time using Longitudinal Diary Studies.

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User Experience Diaries

Get specific: use video diaries to capture in-the-moment, media rich feedback every time users interact with your product, service or experience.

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Mobile Screen Recording

Mobile Screen Recording shows you exactly how users discover, navigate and interact with mobile websites and mobile applications.


Get closer to the everyday interactions that matter

In-the-moment, in-context, autoethnography is a powerful, scalable and cost effective way for you build user empathy by immersing yourself in their everyday lives..

Understand both the person and their interactions using a combination of longitudinal diaries and highly specific task based user research.

 
mobile ethnography app for design ethnography and contextual diary study

User friendly Autoethnography Apps

  • Our apps help you understand both the user and their interactions.

  • Get a media rich, holistic view of a week-in-the-life of your target user.

  • Best in class video vividly captures genuine behaviours and attitudes.

  • Understand what they do, when, where and how it makes them feel.

  • Deepen user empathy as daily rituals and routines start to emerge.

 

Probe and prompt with push notifications

  • Interact with users using comments and push notifications.

  • Probe and question users’ behaviours, habits, and opinions.

  • Build rapport and elicit thoughtful and genuine responses.

  • Push notification reminders ensure Respondents remain engaged.

mobile ethnography app for design ethnography and contextual diary study
 
mobile ethnography app for design ethnography and contextual diary study

Mobile Screen Recording

  • Get a richer understand of smartphone usage behaviours.

  • See exactly how Respondents search for and discover content.

  • Understand how users interact with mobile websites and apps.

  • Hear their voices as they narrate what they are doing and feeling.


User uploads are seamlessly organised on our insights dashboard for analysis and moderation.

Interact with users and probe their uploads using comments and push notifications.

Flexible roles and permissions ensure team-wide user empathy is quickly developed.

Save time on analysis using automated transcription, keyword tools and intuitive coding.

Observe, analyse and interact with users.

mobile ethnography dashboard for design ethnography and contextual diary study

How the Technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.


Use Cases for Design Ethnography

 

Food & Beverage

How a Mobile Diary Study can help Food & Beverage brands get closer to Food and Drink consumption moments

Sport

Using Mobile Ethnography to help Sports Clubs better understand their fans’ Match Day Experience

 
 

Contact us.

Indeemo has been used by Designers and Researchers for autoethnography and observational research ranging from understanding how people setup a new smart TV to observing how consumers shop for snacks at convenience stores.

Our consistent feedback is the ability to seamlessly analyse contextual video from multiple respondents on a single dashboard can significantly improve the efficiency at which researchers can analyse and synthesise this behavioural data.

If you’re interested in discussing an upcoming ethnography project, please submit your details here and we will get back to you ASAP.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper