Indeemo Task Lists: Design Tips

On Indeemo, each unit of research is defined as a Project. Within each Project, we can set up multiple Targets (or Target Groups) which are essentially Segments or groups of respondents with similar characteristics e.g. gender, demographics, location or persona etc. Usually these correlate with the screening criteria that you give to your recruiter.

Each Target group is assigned a Task List. All Targets can use the same Task List or each Target can be given a different Task List.

Think of a Task List as a grouping of tasks. The Task List screen in the app is where the Respondent will repeatedly go to view their tasks and then respond as you instruct them to do.

3 types of Task List

All at once

Why using All-at-once Task List:

  • In this task list, all tasks will be shown to the respondent at the outset of the project.

  • This method of tasking is usually applied to pre-task project where showing all of the tasks to the respondent at the outset will not have any impact on the quality of the responses.

  • Respondents are free to complete the tasks in any order they wish.

  • We generally recommend this format of tasking as it gives the respondent more freedom to complete their tasks in their own time and at their own pace.

  • In our experience, this ultimately means that your tasks are more likely to be aligned with the respondents day / routines rather than interfering with them.

Scheduled Task List

Why and when using Scheduled Task List:

  • Where you have a lot of tasks for the respondent to complete and showing them all of these tasks at once would be likely to overwhelm them.

  • Where tasks relate to a specific event or time e.g.

    1. you want respondents to watch a particular TV show at a particular time but don’t want to let them know what show until it’s actually about to start or

    2. for a sporting or entertainment event where you want to assign tasks either before, during or after the event

    3. for a transport / medical project where you want to task respondents when they are on a particular train or sitting in a waiting room for example.

  • On Indeemo, tasks can be scheduled to be shown and – if needed – hidden at a particular date or time.

Sequential Task List

Why and when using Sequential Task List:

  • Sequential tasking should be used for projects where you want respondents to carry out tasks in a particular sequence but do not want the respondent to see the upcoming tasks until they have completed their current task. Examples include Path to Purchase, Shopping missions, Customer journeys, CX / UX

  • In these projects, tasks are scripted to occur in a linear sequence and each task is assigned specific completion criteria  in order for the task to be deemed completed by Indeemo.

  • Respondents must upload the exact number and type of required responses before the system will permit them to see the next task.

  • When the exact number of required responses have been uploaded, Indeemo will send the respondent a push notification telling them that a new task is available for them to view in the Task List screen of the app.

  • This allow each respondent to move at their own pace which means respondents can be recruited in drips and can start at any time.