Welcome to Manon Page
Mobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
Mobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
Being able to walk virtually in the shoes of your buyer. Mobile ethnography is a new way of understanding how buyers decide by mapping their online and offline purchase path
How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
Digital by default, B2B brands rarely meet their customers face to face. Their primary source of understanding is typically an analytics platform. Although they know to the second how long it takes customers to convert (or churn), they struggle to understand the context in which their customers are engaging (or disengaging) and why. This post explains how Digital Ethnography can help.
Let's find out how advertising and media agencies are using are using Mobile Ethnography to understand the culture of the target audience
How modern mobile diary apps allow researchers and designers to better understand users' purchasing decisions right now
Mobile is becoming essential for marketers who are trying to truly understand what is important for Gen z, trying to best connect with their lives.
Mobile ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
Apps that support Mobile Ethnography & Diary Studies can be a powerful way to understand what really matters to Gen Z and Millennials .