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Being able to virtually walk in the shoes of your buyer can transform your understanding of their path to purchase and can empower your experience designers to craft a seamless journey that increases conversions and grows your revenues. Mobile Ethnography is a new way to understand how buyers decide, in context and in the moment.
Buyers today are increasingly mobile first, always on and expect a socially validated customer experience delivered on demand. As purchase journeys becomes increasingly omnichannel, mobile ethnography is emerging as a pioneering methodology for better mapping your path to purchase.
Digital by default, B2B brands rarely meet their customers face to face. Their primary source of understanding is typically an analytics platform. Although they know to the second how long it takes customers to convert (or churn), they struggle to understand the context in which their customers are engaging (or disengaging) and why. This post explains how Digital Ethnography can help.
Getting an edge on your Agency rivals and winning new business pitches is becoming more and more demanding. Briefs are constantly expanding while pitch timelines are compressing. We’re increasingly partnering with Agencies to help them leverage the power of Mobile Ethnography - and the rich, small data it yields - to help them win.
Contextual research is all about getting under the skin of your user. It’s about seeing the world as they see it. It’s about walking in their shoes. It’s about understanding their context and ideally, it’s about discovering those unknown unknowns!
Gen-Z is the first digital-by-default demographic. Brands seeking to truly understand them need a new research approach; one that is relevant and contextual. In a nutshell, to truly understand Gen-Z, you need to think mobile first.
Mobile Ethnography is moving the needle for agencies and brands when it comes to truly understanding in-the-moment behaviours. If you’re new to this methodology, this post quickly explains why you should invest in this agile methodology.
Apps that support Mobile Ethnography & Diary Studies can be a powerful way to understand what really matters to Gen Z and Millennials .
Over the past few weeks, we have had a number of clients tell us that they are struggling to recruit millennial respondents to take part in traditional, in-person methodologies.
If you're thinking of integrating a mobile qualitative research platform into your Qualitative Research toolkit or layering it on top of your existing research methodologies, then the following metrics from Facebook's Q3 results should make for compelling reading..