Struggling to see the people behind the pie charts? Capture raw, contextual and resonant voice of customer video that will bring your Segmentations, Data and Analytics to life.


What Mobile Video Diary Studies can be used for.


Voice of Customer Video

Supplement your Quantitative Reports with in-the-moment Q&A videos from survey participants.


Video Diary Studies

Contextual video diaries immerse you in the everyday realities of your Respondents’ lives.


Enrich your Segmentations

Get a more intimate understanding of your Target Audience with a week-in-the-life video diary study.

Bring your analytics and surveys to life with media rich, context rich video diary studies.


Experience how and why your participants behave in-context and in-the-moment.


Video Diary Studies = Context + Authenticity

In-the-moment, in-context, video ethnography is a powerful, scalable and cost effective way for you to truly connect and empathise with your customers.

Our Video Diary Apps and Mobile Screen Recording functionality capture in-the-moment, media rich footage of the online and offline moments that you need to understand.



Mobile Video Diary Study Apps

  • Simple and fun to use, Respondents quickly capture and upload videos.

  • Informative upload progress percentages ensure a positive file upload UX.

  • Duration, resolution and compression can be customised for each project.

  • On device video compression minimises file sizes and upload times.

  • Respondents can capture and save videos even when offline.


Your real-life periscope

  • In-the-moment video gives you a periscope into participants’ lives.

  • See their facial expressions as they answer questions with selfies.

  • Observe what’s in the background when they record videos in context.

  • See exactly what they see using point of purchase videos for Shopper Research.

  • Record exactly how they interact with and use products and services.


Mobile Screen Recording

  • Understanding smartphone usage behaviours adds a whole new level of insight.

  • Recordings capture page visits, screen gestures and their voices.

  • See how Respondents search for and discover content on mobile.

  • Better understand your mobile Customer Journey and User Experience.

  • Capture every mobile micro-moment on the Path to Purchase.

Video Diary Study Insights Dashboard

Videos are seamlessly aggregated on our Insights dashboard for curation and analysis.

Automated Video Transcription helps you see what’s in the video without having to watch it.

Keyword analysis tools enable you to quickly identify themes and trends in large video data sets.

Effortlessly trim and clips videos for your reports and presentations.


How our Video Diary Study platform works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.

Use Cases for Video Diary Studies

Male Fitness

Our client specialised in providing up-to-date insights and strategies in the retail industry.They were approached by a leading sportswear… Read More →


Like so many other industries, Financial Services continues to face many challenges as the advancements of technology mean that traditional methods… Read More →

Hair Care

Hair care brands need to constantly evolve, innovate and create new products to both adapt to rapidly changing market trends and stay ahead… Read More →

Hospitality industry

The hospitality industry relies heavily on large numbers of employees to fill an abundance of roles. However, it is also one of the most…Read More →


Talk to us.

Nothing delivers your insights more powerfully in a client debrief than video footage from a respondent, in their everyday context explaining exactly what your analysis has concluded.

Video Diary Studies using autoethnography have been successfully completed by our clients targeting respondents ranging from 8 to 80 years of age in both Business to Consumer and Business to Business contexts.

If your client briefs are looking for more video, please submit your details here and we will get back to you ASAP to talk through some use cases that might help achieve their objectives.

We’re looking forward to speaking with you.

Name *
Nature of your inquiry

Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper