Indeemo’s research platform is designed to revolutionise the way research operations teams work. From cost savings to enhanced security and AI-powered insights, our platform offers everything your team needs to excel.
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From the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
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One thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.
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To design products, services and experiences that succeed and scale, it is no longer sufficient to just conduct Discovery Research at the start of your design phase and rely solely on the needs, pain points and insights this surfaces. In an era where change happens so rapidly, you need to implement tools to conduct Continuous Discovery research. This post explains how.
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The discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
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Read why mobile (or online ) ethnography represents such a powerful approach to undertaking exploratory approach as part of a qualitative research exercise.
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In this blog we explore why remote Mobile Ethnography is a compelling tool for UX Research and Design Researchers looking to undertake qualitative user research in a Post Covid 19 World
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