Top Five Research Tools to Identify Customers Unmet Needs

Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.

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Keeping it human: The role of real insights in the age of AI

There’s plenty of chat about synthetic AI personas right now - fast, cheap, and always on. Sounds great, right? But can computers really replace talking to real people? In marketing, product, UX, and research, instant answers are tempting. Yet synthetic personas won’t surprise you with an unexpected insight or a heartfelt anecdote. Real customer conversations uncover deeper stories and authentic reactions that drive meaningful change.

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What is Iterative Prompting? A quick guide for Researchers using Generative AI

Generative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.

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Consumer Connects: How Brands Can Build Deeper Understanding Through Real-Life Insight

Consumer Connects” refers to research programs designed to bring brands closer to their customers by observing and engaging with them in their natural environments. These initiatives empower stakeholders to experience life through the eyes of the consumer - from the morning rituals that shape purchase decisions, to the in-home experiences that define brand perception

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What is Guerilla User Testing? A Quick Guide for UX Researchers

Guerilla testing (also known as “guerilla user testing”) is an informal, low-cost technique used to gather immediate user feedback about a product or prototype. Unlike lab-based or formal usability studies, guerilla testing typically involves approaching people in real-life scenarios—like coffee shops, college campuses, or conference lobbies—and asking them to perform quick tasks or offer feedback on a product, concept, or prototype.

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Immersions: A Gateway to Deeper Insights in Consumer Research

Immersions are a qualitative research technique that involves deeply engaging with participants or their environments to gain firsthand, contextual insights into their behaviours, experiences, and emotions. Unlike surface-level research methods, immersions prioritise understanding the “why” behind actions, enabling researchers to uncover hidden motivations, unmet needs, and cultural or situational nuances that influence decision-making

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Revolutionising Medical Device Testing with Indeemo

Discover how Indeemo is transforming the medical device industry by bridging the gap between clinical trials and real-world usage. With video-based insights and generative AI, manufacturers can capture authentic user experiences, improve device usability, and enhance patient satisfaction. From usability studies to patient feedback, Indeemo delivers actionable insights that ensure devices integrate seamlessly into daily life. Explore the future of medical device testing today.

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Transforming the Passenger Journey: Empowering Airlines with Real-Time Insights

Explore how Indeemo is revolutionising passenger experience research for airlines. In this article, we delve into how real-time feedback and Generative AI empower airlines to identify critical pain points, enhance touch points, and refine their services. Through innovative tools like journey mapping and in-the-moment video insights, airlines are transforming customer journeys, fostering loyalty, and delivering experiences that exceed expectations.

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An Essential Guide to Conducting Diary Studies for Consumer & Shopper Insights

As the holiday season approaches, FMCG brands are in a race to capture consumer insights that can shape their festive strategies. Diary studies offer a unique advantage, providing real-time access to consumers’ thoughts, preferences, and behaviors during this critical period. Discover how this powerful research tool can help you unlock deep insights and drive smarter decisions in the busiest season of the year

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The Art of AI Prompting: AI Prompt Design Tips for Qualitative Researchers

Whether analysing interview transcripts, diaries, or focus group discussions, the way we instruct AI can mean the difference between vague, surface-level results and rich, meaningful insights. In this blog, we’ll explore three essential tips for researchers—starting broad, providing context, and delivering clear instructions—each supported by examples of how to turn a poorly crafted prompt into a powerful tool for qualitative analysis.

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Quick Research Guide to Shopping Missions: Unlocking Shopper Insights

Dive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.

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