Tips and Strategies for Remote Ethnographic User Research in B2B

Digital by default, B2B brands rarely meet their customers face to face. Their primary source of understanding is typically an analytics platform. Although they know to the second how long it takes customers to convert (or churn), they struggle to understand the context in which their customers are engaging (or disengaging) and why. This post explains how Digital Ethnography can help.

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Eugene Murphy
How Agencies Can Use Mobile Ethnography to Win

Getting an edge on your Agency rivals and winning new business pitches is becoming more and more demanding. Briefs are constantly expanding while pitch timelines are compressing. We’re increasingly partnering with Agencies to help them leverage the power of Mobile Ethnography - and the rich, small data it yields - to help them win.

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Eugene Murphy
Why Mobile Ethnography works.

Mobile Ethnography is moving the needle for agencies and brands when it comes to truly understanding in-the-moment behaviours. If you’re new to this methodology, this post quickly explains why you should invest in this agile methodology.

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Eugene Murphy