Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
Read MorePhotovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
Read MoreThere’s plenty of chat about synthetic AI personas right now - fast, cheap, and always on. Sounds great, right? But can computers really replace talking to real people? In marketing, product, UX, and research, instant answers are tempting. Yet synthetic personas won’t surprise you with an unexpected insight or a heartfelt anecdote. Real customer conversations uncover deeper stories and authentic reactions that drive meaningful change.
Read MoreGenerative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
Read MoreIndeemo offers a modern, mobile-based solution that empowers you to gather deeper qualitative insights—transforming how you design products, tailor marketing strategies, and build stronger customer relationships.
Read MoreConsumer Connects” refers to research programs designed to bring brands closer to their customers by observing and engaging with them in their natural environments. These initiatives empower stakeholders to experience life through the eyes of the consumer - from the morning rituals that shape purchase decisions, to the in-home experiences that define brand perception
Read MoreIndeemo offers a modern, mobile-based solution that empowers you to gather deeper qualitative insights—transforming how you design products, tailor marketing strategies, and build stronger customer relationships.
Read MoreGuerilla testing (also known as “guerilla user testing”) is an informal, low-cost technique used to gather immediate user feedback about a product or prototype. Unlike lab-based or formal usability studies, guerilla testing typically involves approaching people in real-life scenarios—like coffee shops, college campuses, or conference lobbies—and asking them to perform quick tasks or offer feedback on a product, concept, or prototype.
Read MoreImmersions are a qualitative research technique that involves deeply engaging with participants or their environments to gain firsthand, contextual insights into their behaviours, experiences, and emotions. Unlike surface-level research methods, immersions prioritise understanding the “why” behind actions, enabling researchers to uncover hidden motivations, unmet needs, and cultural or situational nuances that influence decision-making
Read MoreEmpathy programs are strategic initiatives designed to bridge the gap between organisations and their target audiences by fostering a deeper understanding of customer experiences, emotions, and needs. These programs go beyond traditional research by prioritising an empathetic approach, allowing brands to see the world through their customers' eyes
Read MoreLong-term panels are revolutionising market research by providing continuous insights into consumer behaviour. In this blog, we delve into what makes long-term panels so valuable, their key benefits, and how they differ from always-on approaches and micro studies.
Read MoreWhat is patient journey mapping and how it can provide deeper insights for healthcare research
Read MoreIn this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
Read MoreDiscover how Indeemo is transforming the medical device industry by bridging the gap between clinical trials and real-world usage. With video-based insights and generative AI, manufacturers can capture authentic user experiences, improve device usability, and enhance patient satisfaction. From usability studies to patient feedback, Indeemo delivers actionable insights that ensure devices integrate seamlessly into daily life. Explore the future of medical device testing today.
Read MoreExplore how Indeemo is revolutionising passenger experience research for airlines. In this article, we delve into how real-time feedback and Generative AI empower airlines to identify critical pain points, enhance touch points, and refine their services. Through innovative tools like journey mapping and in-the-moment video insights, airlines are transforming customer journeys, fostering loyalty, and delivering experiences that exceed expectations.
Read MoreLearn how leading sports brands are using innovative tools like real-time video feedback and journey mapping to capture and enhance every moment of the fan journey. Discover how City Football Group, the organization behind Manchester City FC, leverages these insights to create unforgettable experiences for their supporters
Read MoreIndeemo’s research platform is designed to revolutionise the way research operations teams work. From cost savings to enhanced security and AI-powered insights, our platform offers everything your team needs to excel.
Read MoreAs the holiday season approaches, FMCG brands are in a race to capture consumer insights that can shape their festive strategies. Diary studies offer a unique advantage, providing real-time access to consumers’ thoughts, preferences, and behaviors during this critical period. Discover how this powerful research tool can help you unlock deep insights and drive smarter decisions in the busiest season of the year
Read MoreWhether analysing interview transcripts, diaries, or focus group discussions, the way we instruct AI can mean the difference between vague, surface-level results and rich, meaningful insights. In this blog, we’ll explore three essential tips for researchers—starting broad, providing context, and delivering clear instructions—each supported by examples of how to turn a poorly crafted prompt into a powerful tool for qualitative analysis.
Read MoreDive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.
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