In this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
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Traditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
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Understanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.
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Inclusive research is essential for understanding the full spectrum of human experience, especially when considering populations that are often overlooked or underserved. This guide outlines the principles of inclusive research and demonstrates how Indeemo’s platform can be utilised to engage with vulnerable customers effectively.
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The respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
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Understanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
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In recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
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For product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.
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Consumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
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Generative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
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Generative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.
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Delving into the patient experience through journey mapping offers invaluable insights for enhancing healthcare delivery. This beginner-friendly guide takes you through the fundamentals of patient journey mapping, providing a fresh perspective on capturing the essence of patient interactions with healthcare systems from start to finish.
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The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.
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For healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.
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UX research with B2B brands personas can be challenging. Recruiting user personas can take time. Incentives can be expensive. Fieldwork always takes longer than B2C research. This post shares tips on how to use Mobile Ethnography to do great UX research with B2B user personas.
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For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
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Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
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Unlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
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What is dDigital Ethnography and why is it important? This short article outlines some of the key reasons digital ethnography is gaining popularity in the UX Research and Market Research sectors. Read now.
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Photovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
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