Indeemo offers a modern, mobile-based solution that empowers you to gather deeper qualitative insights—transforming how you design products, tailor marketing strategies, and build stronger customer relationships.
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Consumer Connects” refers to research programs designed to bring brands closer to their customers by observing and engaging with them in their natural environments. These initiatives empower stakeholders to experience life through the eyes of the consumer - from the morning rituals that shape purchase decisions, to the in-home experiences that define brand perception
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Indeemo offers a modern, mobile-based solution that empowers you to gather deeper qualitative insights—transforming how you design products, tailor marketing strategies, and build stronger customer relationships.
Read More
Guerilla testing (also known as “guerilla user testing”) is an informal, low-cost technique used to gather immediate user feedback about a product or prototype. Unlike lab-based or formal usability studies, guerilla testing typically involves approaching people in real-life scenarios—like coffee shops, college campuses, or conference lobbies—and asking them to perform quick tasks or offer feedback on a product, concept, or prototype.
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Immersions are a qualitative research technique that involves deeply engaging with participants or their environments to gain firsthand, contextual insights into their behaviours, experiences, and emotions. Unlike surface-level research methods, immersions prioritise understanding the “why” behind actions, enabling researchers to uncover hidden motivations, unmet needs, and cultural or situational nuances that influence decision-making
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Empathy programs are strategic initiatives designed to bridge the gap between organisations and their target audiences by fostering a deeper understanding of customer experiences, emotions, and needs. These programs go beyond traditional research by prioritising an empathetic approach, allowing brands to see the world through their customers' eyes
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Long-term panels are revolutionising market research by providing continuous insights into consumer behaviour. In this blog, we delve into what makes long-term panels so valuable, their key benefits, and how they differ from always-on approaches and micro studies.
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What is patient journey mapping and how it can provide deeper insights for healthcare research
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In this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
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Discover how Indeemo is transforming the medical device industry by bridging the gap between clinical trials and real-world usage. With video-based insights and generative AI, manufacturers can capture authentic user experiences, improve device usability, and enhance patient satisfaction. From usability studies to patient feedback, Indeemo delivers actionable insights that ensure devices integrate seamlessly into daily life. Explore the future of medical device testing today.
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Explore how Indeemo is revolutionising passenger experience research for airlines. In this article, we delve into how real-time feedback and Generative AI empower airlines to identify critical pain points, enhance touch points, and refine their services. Through innovative tools like journey mapping and in-the-moment video insights, airlines are transforming customer journeys, fostering loyalty, and delivering experiences that exceed expectations.
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Learn how leading sports brands are using innovative tools like real-time video feedback and journey mapping to capture and enhance every moment of the fan journey. Discover how City Football Group, the organization behind Manchester City FC, leverages these insights to create unforgettable experiences for their supporters
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Indeemo’s research platform is designed to revolutionise the way research operations teams work. From cost savings to enhanced security and AI-powered insights, our platform offers everything your team needs to excel.
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As the holiday season approaches, FMCG brands are in a race to capture consumer insights that can shape their festive strategies. Diary studies offer a unique advantage, providing real-time access to consumers’ thoughts, preferences, and behaviors during this critical period. Discover how this powerful research tool can help you unlock deep insights and drive smarter decisions in the busiest season of the year
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Whether analysing interview transcripts, diaries, or focus group discussions, the way we instruct AI can mean the difference between vague, surface-level results and rich, meaningful insights. In this blog, we’ll explore three essential tips for researchers—starting broad, providing context, and delivering clear instructions—each supported by examples of how to turn a poorly crafted prompt into a powerful tool for qualitative analysis.
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Dive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.
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From the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
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We explore the essence of Demand Spaces and how qualitative research methods can capture these insights.
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In this article, we explore the factors that determine the appropriate primary data collection method, the difference between exploratory and confirmatory research, and the importance of choosing the right data collection platform for qualitative research. For early career researchers, this article works as a comprehensive guide by providing tips throughout
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The characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
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