How Agencies Can Use Mobile Ethnography to Win

Getting an edge on your Agency rivals and winning new business pitches is becoming more and more demanding. Briefs are constantly expanding while pitch timelines are compressing. We’re increasingly partnering with Agencies to help them leverage the power of Mobile Ethnography - and the rich, small data it yields - to help them win.

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Why Mobile Ethnography works.

Mobile Ethnography is moving the needle for agencies and brands when it comes to truly understanding in-the-moment behaviours. If you’re new to this methodology, this post quickly explains why you should invest in this agile methodology.

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