Posts in Discovery Research
Tips and Strategies for longitudinal Customer Closeness and Continuous Discovery Research communities

One thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.

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Using Continuous Discovery Research Tools to build Customer Centric Products

To design products, services and experiences that succeed and scale, it is no longer sufficient to just conduct Discovery Research at the start of your design phase and rely solely on the needs, pain points and insights this surfaces. In an era where change happens so rapidly, you need to implement tools to conduct Continuous Discovery research. This post explains how.

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