Mobile Ethnography White Paper
Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.
Our Digital Ethnography App and Ethnographic Research platform helps Research, Design & Product teams understand how people really behave, in context and in-the-moment.
Trusted by hundreds of Brands, Enterprises and Consultancies
What is Digital Ethnography?
Digital Ethnography is an agile, remote research methodology that immerses you in the everyday, real life context of the people you need to understand.
Using an Instagram style digital ethnography app, your research participants share their in-the-moment feelings, needs and experiences using videos, images or screen recordings.
Our Pinterest style dashboard and insights repository gives you a range of intuitive, powerful tools that help you interact with your research participants and quickly analyse the context-rich, multimedia experiences they share with you.
What Researchers and Designers use our Digital Ethnography tool for
Market Research
Digital Ethnography research is conducted remotely, enabling researchers to gain deep insights into the daily lives and context of their customers and consumers.
Discovery / Exploratory Research
Digital Ethnography allows research participants to record in-the-moment feelings, needs, journeys and experiences. No other research method approach provides a more comprehensive understanding of consumer segments and user personas.
UX / CX Research
Longitudinal digital ethnographies allow researchers to remotely observe how users interact with and use any digital / physical product or service over a period of time.
How our Digital Ethnography Platform works
Our Digital Ethnography research platform comprises of a user friendly digital ethnography app and a Powerful researcher dashboard.
It empowers you to conduct research with participants anywhere, anytime.
Digital Ethnography App
Intuitive, social networking style UX that respondents say is fun.
Understand in-the-moment feelings, behaviours and experiences.
Flexible tasking supports a wide range of research scenarios.
Respondents effortlessly capture moments with photos, videos, mobile screen recordings or text.
Digital Ethnography Dashboard
Seamlessly collate, organise and moderate participant uploads.
Powerful search tools help you quickly surface what matters.
Analyse data quickly with Automated Video Transcription, Keyword Analysis and Tagging tools.
Powerful research and analysis tools
Intuitive Researcher Dashboard
Seamlessly aggregate, organise and moderate screen recordings in our simple to use dashboard.
Flexible roles and permissions for every member of your team and project.
Powerful search capability
Powerful search tools and filters help you quickly find the content you’re looking for.
Powerful keyword analysis tools make it easy to search text and video transcripts.
Automatic video transcription
Automated video transcription turns videos and screen recordings into searchable transcripts.
Video search and trimming tools help you quickly export video clips that tranfsorm your reports.
Intuitive Tagging and Coding
Easily tag, code, collage and export responses for your analysis and reporting.
Desktop & App Notifications
Desktop alerts and App notifications ensure you never miss a moment and keep respondents engaged.
Keeping you and your respondents safe and secure is our highest priority.
GDPR Compliant
Information Security
Enterprise Ready
HIPAA Verified
Do multi country Ethnography in over 20 languages
English
Italian
German
French
Spanish
Dutch
Portuguese
Romanian
Russian
Filipino
Arabic
Japanese
Hindi
Vietnamese
Bahasa
Korean
Thai
Malay
Simplified Chinese
Traditional Chinese
Video Recommendation
Case Study Recommendation
Blog Recommendation
See what our customers say about us on G2
REBECCA O
Reader in the Sociology of Food and Families Enterprise
“Indeemo enabled our ethnographic learning and teaching during the pandemic.”
Posted on G2
6* Strategy and Concierge Support
New to Digital Ethnography? Not sure if it’s for you?
We’re here to help.
Our Strategists will work closely with you to understand your specific requirements, propose strategies for addressing the project brief and explain how it all works.
We aim to completely de-risk your adoption of this powerful methodology and ensure that you, your clients and your respondents have a 6* experience.
Request a free Digital Ethnography Demo
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