Get closer to Patients, Caregivers and HCPs
Leverage the power of mobile, video and AI to transform your Healthcare Research with rich, reliable, unfiltered insights.
Trusted by global brands like these
Intuitive AI powered platform for Healthcare Research
Indeemo is an agile way to conduct the following remote, Pharma / Healthcare Research methodologies:
Diary Studies
Get closer to HCPs, patients and caregivers as they experience, diagnose and treat conditions.
Qual pre-tasks
Conduct pre-tasks with our mobile app and analyse your focus groups and in-depth interviews with generative AI.
UX Research
See how HCPs search and engage with advertising content, apps or websites using Mobile screen recording.
Journey Mapping
Get beyond NPS: capture media rich, in-the-moment insights from omni-channel patient journeys.
Our Service: what you get with Indeemo
• A global panel of 3 million Respondents so you can recruit Respondents in hours
• Mobile Apps for in-the-moment video research in over 25 languages
• Zoom and Microsoft Teams integrations for importing interviews and Focus Groups
• Generative AI powered analysis dashboard and secure Research repository.
• 6* Support and strategy for you, your stakeholders and your participants.
Get closer than ever with our Mobile Research App
Get closer to patients, caregivers or HCPs anytime, in any context with our Instagram style app.
Capture context in-the-moment: our Respondent App
Simple to use: think Instagram for Qual.
Respondents complete tasks in-the-moment using videos, photos, screen recordings or text.
Powerful, configurable video remotely immerses you in your participants’ real world context.
We support over 25 languages
Flexible tasking to suit every research scenario
Scheduled tasking: tasks sent as push notifications at scheduled times.
Sequential tasking: tasks are released one by one based on completion.
Embed videos, images or survey links in your tasks
Ideal for multi country research: you can task in any language.
Handle complex tasks with ease, respondents view tasks while recording
Research digital behaviors and experiences with screen recording
Screen recording helps you remotely research digital behaviors and experiences:
See how respondents search and find inspiration.
Experience how they interact with any website or app.
Hear their voices as they make in-the-moment decisions.
Optical character recognition AI helps you analyse what appears on screen
Ideal for path to purchase, usability testing and UX / CX research.
Beautiful and powerful: our Generative AI powered Researcher Dashboard
Understand deeper at scale with our Generative AI powered Dashboard and Research Repository.
Explore and map omni-channel Patient Journeys
Remotely map patient journeys, in context and in the moment.
Configurable 5 point scale allows participants to quantify their experience.
Our dashboard automatically plots their journey moment by moment.
Effortlessly download journey maps for workshops / virtual whiteboards.
Demo of Indeemo Journey Mapping
Bring patients and HCPs to life
Intuitive and simple to use: think Pinterest for qual.
Built for collaboration: researcher and observer logins available.
Powerful filters make it easy to filter the data: filter by project, target group, respondent, task, media type, date range, keyword and tags.
Optimised for mobile so you can moderate on the move.
Connect privately in-the-moment
Engage respondents privately with 1:1 comments and push notifications.
Probe responses in the moment to get under the skin of what really matters.
Stay connected: desktop notifications ensure researchers never miss a moment.
Simple respondent management + Recruiter login.
Track respondent and task completion activity at a glance.
Maximise completion rates with multi select, push notification reminders.
Recruiter login: add your Recruiter to manage respondents and activity for you.
Minimise PHI: anonymisation options available for sensitive research topics.
Collage, timeline, export
Spot visual patterns instantly using our Collage view.
Follow journeys moment by moment with our Timeline view.
Download photos and videos at the click of a button.
Effortlessly export text and metadata into Excel / Word.
Quickly archive data and media with bulk downloads.
Love video research
Videos are automatically transcribed and made searchable in minutes.
Time coding and keyword highlighting make it simple to find what you need.
Adjustable playback speeds save you days in analysis.
Bring your reports to life by trimming and downloading the most insightful clips.
Automated video transcription available in over 25 languages.
Reduce analysis time and scale your research with Generative AI
Drastically reduce analysis times with Generative AI that analyses hours of video content in minutes.
Surface themes, summarise transcripts, detect sentiment and translate text from one language to another.
Trim and download impactful video clips that bring participants to life and inspire stakeholders to act.
Testimonial: Helenor Gilmour, Director of Strategy,
Beano Brain
“The platform is just so intuitive and it doesn’t take any learning time whatsoever. ”
We’re here to help you succeed: 6* Strategy and concierge support
Our goal is to make sure you get the results you need as quickly as possible.
Our expert strategists will guide you every step of the way on research strategy and task design.
Our support team will ensure that you, your clients and your respondents have a 6* experience.
A safe space: enterprise validated security
GDPR Compliant
ISO 27001 certified
FSQS registered
HIPAA Compliant
What our customers say
Check out what our customers say about our diary study tool on G2 Crowd & Capterra
KAREN T.
University Lecturer
“Indeemo : A Transformative Leap in Research and Data Analysis”
The new function enables you to get the answers quickly before the data is outdated so it can make an impact sooner, helps you understand the data quickly so you can start doing something with it.
The new AI function will take research to a new level. I spent 3 days reading through my data gathering a basic understanding of what the data was showing, with the new function I could do this with minutes and produce a much more detailed summary, identify themes and have it in a format that was easily understood.
It would take months to get to this point of data analysis.
Posted on G2
TOBIN
Sr. Research Director
"Great partner, great product, amazing customer support"
Working with Indeemo is one of my favorite parts of my job. A lot of other platforms I use take too long to respond to questions, cost too much, don't offer after hours support, and/or are cumbersome to use. But Indeemo is a product I know I can trust with support available whenever I need it.
What I like most about the Indeemo platform is the ease of use--for both researchers and respondents. They consistently check-in with clients, continuously monitor user feedback, and, as necessary, make improvements/upgrades that allow for a more efficient and effective for experience. But above all, the reason I would choose Indeemo over competitors is their customer support; they are extremely responsive, knowledgeable, helpful, supportive. Indeemo is one of the best partners I've worked with.
Posted on Capterra
We’re quick to respond, constantly collaborative and we always go the extra mile.
Indeemo processes your personal data in order to respond to your query and provide you with information about our products and services. Please see our Privacy Statement for further information.
Mobile Ethnography in Healthcare and Medical Research
Learn how Mobile Ethnography can help you to understand people’s thoughts and real-life experiences in healthcare and medical research, with data privacy to the fore.
In-the-moment research use cases in Healthcare
Researching HCPs using Diary Studies
When it comes to getting closer to HCPs, longitudinal, digital digital diary studies are a powerful alternative to IDIs and Focus Groups.
Digital diaries allow you connect with hard to engage HCPs at a time that best suits them and enable you to experience how they live and work like never before.
This post explains how to use diary studies to get a deeper understanding of and better connect with HCPs.
Healthcare path to purchase journey mapping
Every customer journey is becoming increasingly omni-channel and digital. Healthcare is no different. Digital ethnography with mobile screen recording are increasingly being used by UX researchers and experience designers to get a more contextual, longitudinal understanding of omni-channel customer journeys.
This case study explains how Indeemo was used by UX researchers to map a healthcare insurance path to purchase.
Advertising and communications research
Mobile Ethnography using sequential tasking is a powerful, agile way to conduct concept testing research on advertising and communications aimed at Healthcare professionals and KOLs.
This post outlines the benefits that using an asynchronous qualitative research methodology such as Mobile Ethnography with Mobile Screen Recording has over synchronous IDIs and Focus groups when it comes to soliciting in the moment feedback on how HCPs search and respond to website content and ad creative.
Contactless qualitative research: pre-tasking with patients and caregivers
Meeting rare disease patients in-person for in home interviews or in-person ethnographies is no longer a safe option given the health risks they pose. As a result, clients are increasingly requesting low risk, contactless methodologies in their healthcare research brief.
Pre-qual homework tasks (or mobile pre-tasking) is proving to be a new research staple that allow researchers get to know their participants before they get to virtually meet them via online focus groups or in-depth interviews.