Example Use Cases for Mobile Ethnography

Mobile Ethnography is a flexible, agile and low cost methodology that can be used to compliment any research methodology or pre-existing data / analytics.

Scroll down on this page to see examples of how Mobile Ethnography can be used for Remote Ethnographic Research, Mobile Diary Studies, Pre-Tasking, Video Diary Studies, User Research & Experience Design, Concept / Product Testing, Path to Purchase, Shopper Research and Customer Journey / CX projects.

Mobile Ethnographic Research

Medical

Medical devices play a huge role in improving the lives of millions of patients around the world. Advancements in technology have meant that… Read More →

Apparel

In the competitive world of sportswear, our client provided a running shoe designed for the most challenging conditions… Read More →

Children & Technology

Our client ran a global network of firms focussed on helping organizations to optimise the value of their services. One such service which… Read More →

Mobile Diary Study

Electric Vehicles

The transformational shift away from combustion engines to electric vehicles is well underway within the automotive industry. Like… Read More →

Beverage Occasions

Working with a Media Agency that specialised in FMCG and positioned themselves as experts in food and beverages… Read More →

Consumer

Our client, a qualitative research consultancy who helped FMCG brands gain a better insight into consumers’ relationships with everyday… Read More →

Mobile Qual / Pre-Tasking

Health & Wellness

The end client was obsessed with natural medicine and had a passion for helping people eat healthy and live a healthy lifestyle. They were the… Read More →

Air Travel

Our client was involved in Customer Experience research across a range of industries. They’d recently been approached by a leading airline… Read More →

Healthcare

Understanding the lives of patients is key when it comes to providing quality care and relief to alleviate their suffering. For that reason, healthcare… Read More →

Video Diary Study

Male Fitness

Our client specialised in providing up-to-date insights and strategies in the retail industry.They were approached by a leading sportswear… Read More →

Gen-Z

Like so many other industries, Financial Services continues to face many challenges as the advancements of technology mean that traditional methods… Read More →

Haircare

Hair care brands need to constantly evolve, innovate and create new products to both adapt to rapidly changing market trends and stay ahead… Read More →

User Research & Experience Design

Website Usability

The process of securing employment in current times is done almost completely online and increasingly on mobile. Job seekers begin their search… Read More →

Voice Assistants

When music discovery and consumption is increasingly powered by voice assisted technologies, the old rules of engagement no longer apply… Read More →

Internet of Things

As technology becomes evermore powerful and intuitive, it is playing an increasingly large part in how we manage our homes. One area of the… Read More →

Concept & Product Testing

Male Grooming

A long-established player in the hair-care industry had a male hair styling-product which was one of their most successful brands… Read More →

Medical

Reaching Medical Specialists today for any form of research is more challenging than ever. Given their intense schedules and the fact that… Read More →

Beverage Product Testing

A consumer insights consultancy that specialised in Food & Beverages was asked to help an alcoholic beverage brand carry out… Read More →

Path-to-Purchase

Car Purchase Journey

The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar showrooms… Read More →

University Path to Purchase

Competition between Universities to attract students (especially international students) has never been more intense. In an era where college fees are… Read More →

Back to School Shopping

As children and teenagers return to school each year, parents are required to stock up on the supplies required for the school year. This… Read More →

Shopper Research

Cosmetics

Our Instagram and Snapchat feeds are increasingly awash with filtered selfies from friends, influencers and celebrities. Digital by default… Read More →

Robotic Appliances

The size and landscape of lawns varies a lot from house to house. For this reason, there is many different lawn mowers of various makes, models… Read More →

Beverage Occasions

Our client was an ethnographic research consultant, focussed on gaining insights into consumer behaviour in the FMCG industry. Being established… Read More →

Customer Journey & Customer Experience

Tourism & Leisure

Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime where… Read More →

Airline Passenger Journey

With the onslaught of budget carriers such as South West and Ryanair, Air travel is becoming more and more commoditised. In such a competitive… Read More →

Sports Fans’ Experience

Most brands would give their proverbial right arms to be able to achieve even a fraction of the emotional connectivity and loyalty that sports… Read More →

Holiday Diary

Our client was a leader in understanding digital insights in a world which increasingly integrates the digital with the real life. It was for this reason that they were… Read More →

Mobile Screen Recording

App Usability

In recent years, the landscape of the Taxi has been completely reshaped. As mobile apps have driven digital disruption in a long-established… Read More →

Health Insurance

Insurance is one of the most important purchases we make in our lives. However, it is also one of the most expensive and complicated decisions… Read More →

Website UX

The automotive industry has gone through many changes in recent years. Electric Vehicles, Hybrids and SUV’s have meant that consumers… Read More →

Online Education

Software development is a profession continuous learning and progression. As is the nature of the game, developers must constantly work… Read More →


Let us support your next project

Mobile Ethnography is a flexible methodology that enables researchers, designers and insights teams experience how people behave in-context and in-the-moment.

The example use cases above represent a tiny percentage of the projects we typically support.

Respondents say Indeemo is fun. Researchers love its simplicity and the richness of data it captures.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

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