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Indeemo Case Studies
Indeemo is a flexible, agile and low cost way to do qualitative MR, UX or CX research remotely. Our platform can be used as a standalone methodology or can be combined with other qualitative and quantitative research methodologies as part of a mixed method research approach.
Scroll down on this page to find use cases about how Indeemo is being used across multiple industries and sectors or click on one of the following links to skip ahead to your preferred research methodology.
Mobile / Digital Ethnography Case Studies
Medical
How a medical devices company used a mobile diary study with Indeemo to understand a week in the life of the consultants who prescribed their products
Apparel
In the competitive world of sportswear, our client provided a running shoe designed for the most challenging conditions…
Children & Technology
Our client ran a global network of firms focussed on helping organizations to optimise the value of their services. One such service which…
Agriculture & Farming
The agriculture and farming industry is almost as old as time itself. Across the world, farmers work tirelessly to produce raw materials that…
Food and Beverage
In today’s mobile first, share every moment world of Facebook and Instagram, Mobile Diary Study apps are a familiar and frictionless…
Technology
This short case study outlines how a research agency used digital ethnography to learn more about senior’s perceptions of smart home technology.
Gen Z
This case study explores the brand perception, motivations and path to purchase for Gen Z consumers for a major global consumer brand…
Healthcare Provider
It can be difficult to reach business professionals like Healthcare providers. A mobile diary study managed to obtain rich insights via an effective research process.
Fintech
This case study explores people’s perceptions, attitudes and motivations towards tipping, not only tipping delivery drivers…
Sony Music's Pave Program
The demand for digital ethnography is increasing due to various factors, including the prevalence of digital transformation in businesses… Read More →
Airlines
In an era of low cost carriers, premium Airlines increasingly need to differentiate their value proposition and customer experience…
Diary Study Case Studies
Electric Vehicles
The transformational shift away from combustion engines to electric vehicles is well underway within the automotive industry. Like…
Beverage Occasions
Working with a Media Agency that specialised in FMCG and positioned themselves as experts in food and beverages…
Consumer
Our client, a qualitative research consultancy who helped FMCG brands gain a better insight into consumers’ relationships with everyday…
Leisure
Our client offers a unique leisure experience where consumers socialise in an activity-based setting. Unlike the typical bar or club…
Travel
This agency has created an app that allows for VIP membership only upgrades in relation to travel. Within the app, you can claim coupons…
Sustainability
In recent years, Indeemo has seen an influx of problem statements and behavioural research briefs surrounding the need to create…
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Waste disposal Behaviour
With continuous reports showing that consumers are becoming more conscious of their purchasing habits pertinent to healthier and…
Gen-Z Skincare
In today's rapidly evolving beauty and skincare industry, understanding the motivations, behaviours, and attitudes…
Mobile Qualitative Research / Pre-Tasking
Health & Wellness
The end client was obsessed with natural medicine and had a passion for helping people eat healthy and live a healthy lifestyle…
Air Travel
Our client was involved in Customer Experience research across a range of industries. They’d recently been approached…
Healthcare
Understanding the lives of patients is key when it comes to providing quality care and relief to alleviate their suffering. For that reason…
B2B Mobile App UX Research
How a B2B SaaS vendor used a diary study with screen recording to better understand their B2B UX and explain churn
Video Diaries
Male Fitness
Our client specialised in providing up-to-date insights and strategies in the retail industry. They were approached…
Gen-Z
Like so many other industries, Financial Services continues to face many challenges as the advancements of technology mean that…
Haircare
Hair care brands need to constantly evolve, innovate and create new products to both adapt to rapidly changing market trends and stay…
Hospitality industry
The hospitality industry relies heavily on large numbers of employees to fill an abundance of roles. However, it is also one of the most…
Healthcare
Medical sales representatives strategically promote and sell medical device manufacturers' products and act as the liaison…
Workplace
This short case study outlines how a design agency used a mobile diary study to understand app usage in the workplace.
Patient Experience
In today's fast-paced healthcare industry, understanding the patient experience is crucial for manufacturers aiming to develop…
Consumer Shopping Behaviours
Indeemo is a mobile app that enables consumer research through the use of video and photo recording…
Understanding of Patient Experiences
This case study delves into the journey of a healthcare provider aiming to improve their services for patients with a specific illness…
Unveiling Media Habits
In this case study, we delve into how a multinational broadcasting company partnered with Indeemo, a cutting-edge research platform…
User Research & UX Design Case Studies
Website Usability
The process of securing employment in current times is done almost completely online and increasingly on mobile. Job…
Voice Assistants
When music discovery and consumption is increasingly powered by voice assisted technologies, the old rules of engagement…
Internet of Things
As technology becomes evermore powerful and intuitive, it is playing an increasingly large part in how we manage…
Gamer Behaviour
Far from the humble beginnings of Nintendo, gaming in the 21st century has grown to be one of the most immersive experiential…
E-vehicle Customer Journey Research
A transition to environmentally healthy ways of living and, more broadly, healthier sustainable lifestyles, is seen more than ever in innovation to public…
TV Streaming
The way in which we watch TV has become unrecognisable in recent years as we transition from terrestrial and cable TV to streaming…
Product & Prototype Testing Case Studies
Male Grooming
A long-established player in the hair-care industry had a male hair styling-product which was one of their most successful brands…
Medical
Reaching Medical Specialists today for any form of research is more challenging than ever. Given their intense schedules and the fact that…
Agile Product Development
Digital transformation has impacted many aspects of our lives, having profound impacts on…
Beverage Product Testing
A consumer insights consultancy that specialised in Food & Beverages was asked to help an alcoholic…
Coffee Consumption Occasions
This case study explores how a leading global manufacturer has placed in-home usage testing (iHUT) research at the forefront of their product design and marketing strategies…
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Patient Insights with a new Medical Device
In this case study, we explore the value of In-Home Usage Testing (iHUT) and the significance of incorporating video-based research to gain deep insights into consumer behaviour…
Path-to-Purchase Case Studies
Car Purchase Journey
The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar…
University Path to Purchase
Competition between Universities to attract students (especially international students) has never been…
Back to School Shopping
As children and teenagers return to school each year, parents are required to stock up on the supplies required for the…
Food Delivery Apps
The way in which we order our takeaway has gone through a rapid transition in recent years. Where we would once have made a trip to…
Shopper Research Case Studies
Cosmetics
Our Instagram and Snapchat feeds are increasingly awash with filtered selfies from friends, influencers and celebrities. Digital…
Robotic Appliances
The size and landscape of lawns varies a lot from house to house. For this reason, there is many different lawn mowers of various makes…
Beverage Occasions
Our client was an ethnographic research consultant, focussed on gaining insights into consumer behaviour in the FMCG industry…
Christmas Shopping
For many retailers, the festive season can be the make or break for their financial year. With record-breaking spending in recent years…
Customer Journey & CX Case studies
Tourism & Leisure
Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime…
Anatomy of a Journey
As consumers increasingly seek out unique and memorable experiences over material goods, museums and galleries have seen more…
Sports Fans’ Experience
Most brands would give their proverbial right arms to be able to achieve even a fraction of the emotional…
Holiday Diary
Our client was a leader in understanding digital insights in a world which increasingly integrates the digital with the real life…
Retail Customer Journey
This post explains how an online retailer used Indeemo to research their e-commerce user experience and map their omni-channel customer journey…
Understanding Customer Experience
In an era where the entertainment landscape is rapidly evolving, a major cinema chain…
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Revolutionising Consumer Research
In the ever-evolving landscape of consumer behaviour, understanding the nuances of…
Mobile Usability / Screen Recording Case Studies
App Usability
In recent years, the landscape of the Taxi has been completely reshaped. As mobile apps have driven digital disruption in a long…
Health Insurance
Insurance is one of the most important purchases we make in our lives. However, it is also one of the most expensive and complicated…
Website UX
The automotive industry has gone through many changes in recent years. Electric Vehicles, Hybrids and SUV’s have meant that consumers…
Online Education
Software development is a profession continuous learning and progression. As is the nature of the game, developers must constantly work…
Let us support your next research project
Indeemo is a flexible platform that enables researchers, designers and insights teams experience how people behave in-context and in-the-moment.
The example case studies above represent a tiny percentage of the projects we typically support.
Respondents say Indeemo is fun. Researchers love its intuitiveness and the richness of data it captures.
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