Example Use Cases for Mobile Ethnography

Mobile Ethnography is a flexible, agile and low cost digital ethnographic research methodology that can be used to compliment any research approach or pre-existing data / analytics.

Scroll down on this page to see different use cases for how Mobile Ethnography is being used or click on one of the following links to skip to your preferred methodology.

Mobile Ethnographic Research


Medical devices play a huge role in improving the lives of millions of patients around the world. Advancements in technology have meant that… Read More →


In the competitive world of sportswear, our client provided a running shoe designed for the most challenging conditions… Read More →

Children & Technology

Our client ran a global network of firms focussed on helping organizations to optimise the value of their services. One such service which… Read More →

Agriculture & Farming

The agriculture and farming industry is almost as old as time itself. Across the world, farmers work tirelessly to produce raw materials that…Read More →


Mobile Diary Study

Electric Vehicles

The transformational shift away from combustion engines to electric vehicles is well underway within the automotive industry. Like… Read More →

Beverage Occasions

Working with a Media Agency that specialised in FMCG and positioned themselves as experts in food and beverages… Read More →


Our client, a qualitative research consultancy who helped FMCG brands gain a better insight into consumers’ relationships with everyday… Read More →


Our client offers a unique leisure experience where consumers socialise in an activity-based setting. Unlike the typical bar or club… Read More →


Mobile Qualitative Research / Pre-Tasking

Health & Wellness

The end client was obsessed with natural medicine and had a passion for helping people eat healthy and live a healthy lifestyle… Read More →

Air Travel

Our client was involved in Customer Experience research across a range of industries. They’d recently been approached… Read More →


Understanding the lives of patients is key when it comes to providing quality care and relief to alleviate their suffering. For that reason… Read More →

Mobile App User Experience

“There’s an app for that” used to be the running joke for a while back when the App Store burst onto the scene…Read More →


Video Diary Studies

Male Fitness

Our client specialised in providing up-to-date insights and strategies in the retail industry.They were approached… Read More →


Like so many other industries, Financial Services continues to face many challenges as the advancements of technology mean that… Read More →


Hair care brands need to constantly evolve, innovate and create new products to both adapt to rapidly changing market trends and stay… Read More →

Hospitality industry

The hospitality industry relies heavily on large numbers of employees to fill an abundance of roles. However, it is also one of the most…Read More →


User Research & Experience Design

Website Usability

The process of securing employment in current times is done almost completely online and increasingly on mobile. Job… Read More →

Voice Assistants

When music discovery and consumption is increasingly powered by voice assisted technologies, the old rules of engagement… Read More →

Internet of Things

As technology becomes evermore powerful and intuitive, it is playing an increasingly large part in how we manage… Read More →

Gamer Behaviour

Far from the humble beginnings of Nintendo, gaming in the 21st century has grown to be one of the most immersive experiential…Read More →


Concept & Product Testing

Male Grooming

A long-established player in the hair-care industry had a male hair styling-product which was one of their most successful brands… Read More →


Reaching Medical Specialists today for any form of research is more challenging than ever. Given their intense schedules and the fact that… Read More →

Beverage Product Testing

A consumer insights consultancy that specialised in Food & Beverages was asked to help an alcoholic… Read More →

TV Streaming

The way in which we watch TV has become unrecognisable in recent years as we transition from terrestrial and cable TV to streaming…Read More →


Path-to-Purchase Research

Car Purchase Journey

The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar… Read More →

University Path to Purchase

Competition between Universities to attract students (especially international students) has never been… Read More →

Back to School Shopping

As children and teenagers return to school each year, parents are required to stock up on the supplies required for the… Read More →

Food Delivery Apps

The way in which we order our takeaway has gone through a rapid transition in recent years. Where we would once have made a trip to a small…Read More →


Shopper Research


Our Instagram and Snapchat feeds are increasingly awash with filtered selfies from friends, influencers and celebrities. Digital… Read More →

Robotic Appliances

The size and landscape of lawns varies a lot from house to house. For this reason, there is many different lawn mowers of various makes… Read More →

Beverage Occasions

Our client was an ethnographic research consultant, focussed on gaining insights into consumer behaviour in the FMCG industry… Read More →

Christmas Shopping

For many retailers, the festive season can be the make or break for their financial year. With record-breaking spending in recent years…Read More →


Customer Journey & Customer Experience

Tourism & Leisure

Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime… Read More →

Anatomy of a Journey

As consumers increasingly seek out unique and memorable experiences over material goods, museums and galleries have seen more… Read More →

Sports Fans’ Experience

Most brands would give their proverbial right arms to be able to achieve even a fraction of the emotional… Read More →

Holiday Diary

Our client was a leader in understanding digital insights in a world which increasingly integrates the digital with the real life… Read More →


Mobile Screen Recording

App Usability

In recent years, the landscape of the Taxi has been completely reshaped. As mobile apps have driven digital disruption in a long… Read More →

Health Insurance

Insurance is one of the most important purchases we make in our lives. However, it is also one of the most expensive and complicated… Read More →

Website UX

The automotive industry has gone through many changes in recent years. Electric Vehicles, Hybrids and SUV’s have meant that consumers… Read More →

Online Education

Software development is a profession continuous learning and progression. As is the nature of the game, developers must constantly work… Read More →


Let us support your next Mobile Ethnography project

Mobile Ethnography is a flexible methodology that enables researchers, designers and insights teams experience how people behave in-context and in-the-moment.

The example use cases above represent a tiny percentage of the projects we typically support.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

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