Check out our White Papers
Learn how Indeemo can support your research projects and generate rich, contextual insights that help you better understand your target audience and build empathy across your entire organisation.
Using a Diary Study to Assess How Employees Use Apps in the Workplace
The Challenge
The agency was advising a client as to how their professional tech stack should be for managing their days effectively in the workplace. The client sought to understand what do employees do regarding:
Email usage
Messaging
Managing calendar invites
The study covered what they use when they are:
in the office
in their car
at home
visiting clients
They wanted to also explore what apps the employees are using to do manage their daily tasks and why as well as proposing improvements to their work processes
10 Respondents
10 Tasks
1 Week
Scheduled Tasking Strategy
The Project
Indeemo’s mobile diary study app was used in a phased approach. The first phase involved an introductory call with each respondent. The second phase was the diary study carried out using Indeemo. The third phase then involved in-depth-interviews with the respondents reflecting on their diary entries.
Tasks and topics were released to the respondents in a scheduled manner as they were asked to focus on different uses each day.
As the respondents were employees and were asked to respond to tasks while at work, Indeemo worked with the agency to make the tasks accessible as possible so the respondents would be confident in completing these at work.
What Made the Project a Success?
Given that respondents were completing the tasks at work, the engagement level was very good.
The end client was very happy with the data they received and even gained data and insights beyond their initial expectations as to what insights they were likely to uncover from their research questions.
Therefore as well as the specific insights they needed, they have retained the project data for use in the future.
Conclusion
The project exceeded the clients expectations and the input from the strategic account managers at Indeemo helped ensure its success.
It is important to consider your respondents and their environments when putting the tasks and activities together and even the number of tasks and activities per day so as to ensure respondents remain motivated and not overwhelmed.
A diary study approach is an excellent way to understand real people in their real contexts while not expecting respondents to rely on their memories. The agency views Indeemo as an invaluable additional phase for clients who would have traditionally just used 1:1 interviews.
Contact Us
A Diary Study provides a thorough and flexible approach for gaining a more in-depth understanding of participants' daily activities and habits.
For more information about Indeemo, get in touch with us.
