Bring customer and colleague experiences to life like never before with our powerful Journey Mapping software.
What you can use our Journey Mapping tool for
Customer / Colleague Experience
By leveraging the power of Digital Ethnography, we help you conduct Customer Experience and Employee Experience research studies remotely.
Journey Mapping
Our Journey Mapping and Experience Graph tools automatically plot the highs and lows of each milestone of your Customer Journey.
Omni-channel Journeys
In-the-moment video coupled with Mobile Screen Recording allow you to research your Customer Experience across multiple channels and contexts.
Experience what your customers experience, in context and in the moment.
Capture every milestone and touchpoint of your customer journey.
Watch this quick video to see how Indeemo works.
How our Journey Mapping research tools work
Recruit participants in hours from our international panel, or bring your own.
Capture context rich, in-the moment feedback from your users and customers.
Automatically create multimedia Journey Maps that show you the highs and lows of their end to end Journey.
Instantly understand why a particular experience is positive or negative.
Do journey mapping research in any context
Our intuitive app allows research participants to record their journey moment by moment
Exploratory customer journey mapping: Flexible tasking options allow you to do both exploratory customer journey research.
Audit know customer journeys: Sequential tasking enables you to conduct mission style projects where customers must proceed through their journey in a predefined, linear sequence.
Respondents record their experiences in-the-moment using screen recordings, photos, videos and notes.
In-the-moment uploads maximise the authenticity of feedback and avoid post rationalisation.
Probe customer experiences as they happen
Interact with your customers in-the-moment using push notification comments.
Ask follow up questions within seconds of reviewing their uploads.
Get a deeper understanding of why a particular touch point is positive or negative.
Research omni-channel experiences
Digital transformation means every Customer Journey will be omni-channel.
Capture mobile and online Customer Experiences with Mobile Screen Recording
See exactly how customers experience your mobile websites and apps.
Listen to their experience: voice recording adds an additional layer of context.
Optimise your User Experience and increase conversions.
Analyse faster: AI powered Dashboard and Research Repository
Seamlessly aggregate multimedia customer experiences on an intuitive, interactive dashboard.
Centralise data from multiple CX research projects in a single simple to use interface.
View each Customer Journey in an elegant, timestamped, chronological timeline or as a Journey Map using our Customer Journey Mapping tool.
Analyse Customer feedback at scale with powerful video transcription and Generative AI analysis tools.
Testimonial: Kate Fanning, Design Research Lead, Kingfisher
“What I really like about the platform is that it is just so user friendly. It is really intuitive and is a really powerful qual platform.”
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Let our tools support your Journey Mapping research
Customer Journey Mapping is a powerful way to understand your real-life customer experience.
Understand exactly how your customers interact with, purchase or consume your product, service or experience.
We have a lot of experience in supporting customer journey research studies.
We can activate your next journey mapping project in as little as one working day.
Please submit your details here and we will be in touch ASAP to discuss your requirements and how we might be able to support you.
We’re looking forward to speaking with you.
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See what our customers say
Check out what our customers say about us on G2 Crowd & Capterra.
KAREN T.
University Lecturer
“Indeemo : A Transformative Leap in Research and Data Analysis”
It is a great format so you can see the data, look for trends and key themes.
The new AI function will take research to a new level. I spent 3 days reading through my data gathering a basic understanding of what the data was showing, with the new function I could do this with minutes and produce a much more detailed summary, identify themes and have it in a format that was easily understood.
It gives you a higher entry point so you can progress further and go beyond what is possible before.
Posted on G2
KATE
Managing Director, Market Research
"Ultra useful platform for trials, Customer Experience..."
Excellent. They're super helpful, knowledgeable, professional and friendly. The team really take an interest in the success of your project. Support team is very responsive.
It's easy to use for researchers and respondents. It's flexible and (mostly) intuitive. Collecting responses via smart phones is great as most respondents have these on them at all time, which means we capture lots of experiences and thoughts in the moment.
Posted on Capterra
Other Journey Mapping research methods
Learn more about the other journey mapping research methods we support.
Journey Mapping use cases
The passenger experience
Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime where…
Anatomy of a journey
As consumers increasingly seek out unique and memorable experiences over material goods, museums and galleries have seen more…
Sports Fans’ Experience
Most brands would give their proverbial right arms to be able to achieve even a fraction of the emotional connectivity and loyalty…
Holiday Journey Mapping
Our client was a leader in understanding digital insights in a world which increasingly integrates the digital with the real life…