Mobile Ethnography White Paper
Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.
Experience what your customers really experience in a vivid, media rich manner that illuminates the highs and lows of your customer journey - in context and in-the-moment.
Customer Journey research that resonates
Customer Experience Diaries
Media rich, contextual diary studies help you quickly discover the highs and lows that your Customers experience.
Customer Journey Mapping
Flexible tasking options help you vividly capture your customers experience at each milestone of the Customer Journey.
Online Customer Experience
Use Mobile Screen Recording to understand how Customers experience and interact with your mobile websites and apps.
Capture every moment and milestone of your Customer Journey
Truly understanding how your Customer’s discover, evaluate, select, purchase and consume your products or services is critical to maintaining brand loyalty and competitive advantage in an era of constantly connected, hyper informed customers.
Media rich Mobile Ethnography enables you to get beyond CSAT and NPS scores and uncover a deeper, human centric understanding of your customer experience.
Get closer to the moment
Simple to use apps that quickly capture key customer moments.
Flexible tasking options cater for multiple methodologies.
Respondents diary their experiences using photos, videos and notes.
In-the-moment uploads maximise the authenticity of feedback.
Dig deeper with push notifications
Interact with respondents in-the-moment using push notifications.
Post follow up questions within seconds of reviewing their posts.
Get a deeper understanding of how they feel at each key milestone.
Online Customer Experience Audits
Capture your online customer experience with Mobile Screen Recording
See exactly how customers interact with your mobile websites and apps.
Voice recordings add an additional layer of context.
Optimise your user experience and increase conversions.
Seamlessly aggregate Customer feedback on an intuitive, media rich dashboard.
Centralise data from multiple research projects in a single simple to use intefrace.
View each Customer Journey in an elegant, timestamped, chronological timeline.
Quickly analyse and code Customer feedback with powerful analysis tools.
Your Customer Experience Dashboard.
How the Technology works
Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.
Autoethnography use cases for Customer Journey Research
Sport
Using Mobile Ethnography to help Sports Clubs better understand their fans’ Match Day Experience
Airlines
Using Mobile Ethnography to help Airlines better understand key Customer Journey moments.
Contact us now.
Autoethnography is a powerful way to get the real-life perspective of your customer’s experience as they interact with, purchase or consume your product, service or experience.
We have a lot of experience at simplifying and optimising customer journey research for mobile.
We can activate your next project in one working day.
Please submit your details here and we will be in touch ASAP to discuss your requirements and how we might be able to support you.
We’re looking forward to speaking with you.
