The in-context human insight platform
See what people do. Not just what they say.
Indeemo captures what people actually do - in their hands, in their homes, in the moments that decide what they buy, watch, take, or use. Researcher-led. AI-assisted. Built for enterprise scale.
Trusted by leading brands, agencies, and research teams worldwide
Why indeemo
A different class of research
Two immutable principles. One platform that operationalises them at enterprise scale.
01
The closer you get, the more they're themselves
Mobile-native capture puts the camera, the mic, and the keyboard in their pocket - at home, in-store, on the bus, at 6am. Proximity to the moment is proximity to the truth. No interview room. No recall bias.
02
The longer you spend, the more they open up
Diary studies that run for days, weeks, or months - capturing change as it actually happens, not as it's remembered. Longitudinal depth that snapshot research can't reach.
03
Researcher-led. AI-assisted
AI doesn't replace the researcher - it accelerates them. Every theme, every translation, every highlight traces back to the clip, the moment, the participant. Evidence you can defend, not output you have to trust.
See the world through your participant's eyes
In-the-moment video capture
Screen recording for UX and digital journeys
Photo, text, and multimedia tasks
Available on iOS and Android
Diary Studies & Longitudinal Research
Map how behaviour unfolds over time
Map the full arc of an experience from first impression to habitual use. Indeemo diary studies capture change as it happens, giving you longitudinal depth that snapshot research can't.
Multi-day and multi-week study design
Automated journey mapping
Push-notification prompts and reminders
Branching logic for personalised tasks
AI that traces every insight back to evidence
Transcription & translation in 30+ languages
Thematic analysis with traceable evidence
Highlight reels you can defend to a stakeholder
Researcher-in-the-loop at every step
Real behaviour. Real context. Real decisions.
From shopper journeys to patient pathways. From insights teams to UX designers. From CPG to healthcare. One end-to-end platform, giving you the evidence you need to act with confidence.
Shopper Journey Research
The actual shop. The actual aisle. The actual moment of choice - not a reconstructed journey map.
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Healthcare Journey Research
The 6am injection. The caregiver workaround. The moment they almost gave up - captured at home, with the consent and compliance regulated industries require.
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Digital Experience Research
The actual app on the actual phone. Pain points, workarounds, and abandonment captured in real use, not in moderated walkthroughs.
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In-Home Product Testing
See your product where it actually lives in real home across markets, asynchronously
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Diary Studies
Daily life captured as it happens, over days or weeks - a longitudinal record of real behaviour, not reconstructed from memory
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Mobile Ethnography
Rich qualitative video at scale - people filming their real lives in the moments that matter, not pulled from memory after the fact
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What Researchers Say
Loved by research teams worldwide
"Real-time closeness to the audiences that matter"
"Instead of first checking email each morning, most of the insight team would start our workdays checking Indeemo to maintain that closeness to our key audience. In pretty much real time, we were able to feed insight into the business."
"From rich content to client-ready in minutes"
"It's just the speed and accessibility we have to mine that rich content - to find pertinent quotes and images and create mood boards in a matter of minutes, rather than having to set a poll or a survey or send a question out."
"Putting patients at the centre of their own care"
"It empowers the patient to be a part of their care, that's so important. They feel so out of control, but this app actually gives them something they can do to be part of their care. And that makes a difference in their lives, I can tell you. The value of Indeemo is really enhancing the quality of patient care."
Why brands choose Indeemo
4.8*
Average rating across G2 & Capterra
10+
Years of helping global brands
60+
Countries with active studies
500+
Brands and agencies trust Indeemo
Enterprise Trust
Built to the standards regulated industries actually require.
From SOC 2 and ISO 27001 to HIPAA & GDPR - Indeemo is built to the standards regulated industries and global enterprises actually require. The trust pillar that makes high-stakes observational research deployable.
Stop interviewing the past. Start seeing the present.
Book a personalised demo and see what in-context observational research looks like in your category, your team, your industry.
Video
02:14
Photo
24 May
Photo
7:42am
Shopping experience
12 Jan
Theme surfaced
"I always check the ingredients first, even though I trust the brand."
Video
02:14
Selfie
11:23 AM
Screen
02:14
2,184
moments captured this week
Photo
9:12am
Screenshot
3:08
