A Research Platform for every stage of your Innovation Journey
We live in an era of exponential change.
When you compound the impacts of Digital Transformation, Video based Social Networking and AI with the Gen-Z demand for exceptional product and service experiences in every context, it’s becoming increasingly difficult for businesses and organisations to stay ahead of the ever changing wants and needs of their customers.
If you still rely on outdated research methods, it is becoming possible.
For brands to innovate at the pace of change, a new approach is needed. One that gets you closer to the people you need to understand so that you can truly understand who they are, what they need, what they want, how the decide, how they discover and buy what you sell and what they really think about your product or service.
You need an approach that gives you rich, reliable, authentic insights so that you can stand over the integrity of the data on which you base your innovation strategies and investments.
We believe this new approach is in-the-moment video research.
By leveraging social networking style apps, video and generative AI, Indeemo gets you closer to the people you need to understand so that you can capture rich, real, reliable insights that help you understand deeper and innovate faster.
Empowering impact through empathy: supporting your Innovation Journey
We provide Researchers, Designers, Insights Teams and Brands with an agile, AI powered, in-the-moment video research platform that supports their Market Research or Experience Design needs at every phase of their Innovation Journey.
After supporting thousands of research projects, we have identified 8 phases of any innovation journey where using Indeemo to augment existing Research, Analytics or Data can get you closer to the people you need to understand so you design transformational products, services and experiences that deliver lasting impact.
What you can use our research tools for
No matter where you are on your innovation journey, Indeemo’s in-the-moment capabilities can help you remotely research human behaviors, needs, journeys and experiences.
The research projects we support typically take place at each of the following phases of innovation.
1. EXPLORE
Conduct exploratory, discovery, generative or foundational research using Mobile Ethnography or Diary Studies.
2. VALIDATE
Our Pre-tasking app and AI Powered Video Analysis tools transform the ROI and impact of In-depth Interviews and Focus Groups.
3. BRING TO LIFE
Bring your segmentations and analytics to life with Video Surveys that helps you see the people behind the pie charts.
4. DESIGN / UX
Drowning in metrics and analytics but struggling to understand the ‘whys’? Our in-the-moment User Experience research tools can help.
5. ITERATE
Conduct agile, iterative Prototype testing, IHUTs or Product Tests in any context on any platform using video and screen recording.
6. PATH TO PURCHASE
Every purchase journey is omni-channel now. Our tools help you research and map your customers Path-to-Purchase.
7. SELL
Success is alwasy measured in sales. Our Shopper Experience Research tools shows you how shoppers find, decide and purchase what you sell.
8. MEASURE
Vividly capture and understand your customers’ real life experience at every stage and touchpoint of their Customer Journey.
No matter what you do, or who you are, to survive and succeed in an era of exponential change, you must continuously deliver exceptional product or service experiences and this can only be achieved with innovation that is rooted in a deep understanding of what your customers really want and need.
We believe deep that deep understanding can only be achieved by connecting with your customers in their real life contexts and the best way to do this is via social networking style, in-the-moment video research.
The consultancies, startups, global brands and government departments that we work with believe this too.
If you’d like to understand how we can help you get closer, understand deeper and innovate faster, get in touch now.
Learn how these global brands are using Indeemo to power their Innovation Journey.
Transforming the fan experience using Journey Mapping.
Powering Healthcare Innovation with human centred research
Using always on video research to connect with your audience.