Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.
In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to uncover deeper insights into people's lives and preferences.
To better meet the needs and wants of consumers, brands increasingly need access to rich, reliable insights faster and continuously. To fulfil this need, Indeemo has invested significantly into video and Generative AI so that Market Researchers and UX Designers can get a deeper understanding of consumers, products, and experiences.
Given that online Focus Groups and In-depth Interviews are still a popular Market Research and UX research methodology, Indeemo now enables its customers to import in depth interview and focus groups directly from Microsoft Teams and Zoom into the the Indeemo platform, and rapidly analyse this video content using Generative AI.
In this blog, we outline the video analysis capabilities of the Indeemo platform and how Generative AI is transforming market research and user experience (UX) research analysis.
Get a deeper understanding of consumer behaviours with Video Research
In today's fast-paced business world, understanding consumer behaviour and user experiences is no longer just essential; it's the key to staying ahead. Indeemo has always been at the forefront of providing a unique perspective on consumers' lives, products, and experiences.
Whether you are collecting video feedback via mobile apps, or need to analyse hours and hours of online focus groups, the Indeemo platform allows users researchers to get closer to people, products and experiences in the context of everyday life.
If you need more contextual insights to fuel your innovation pipeline, doing in-the-moment video interviews online or via video survey tools provides a depth of understanding that traditional research methods simply can't match.
Import online Focus Groups and Interviews from Microsoft Teams, Zoom or your computer
Indeemo now offers its customers the ability to import in-depth interviews and focus group content directly from Microsoft Teams and Zoom. This integration enables qualitative researchers to effortlessly bring their video research content into the Indeemo platform, streamlining the research process and enhancing the richness of the data collected.
Traditionally, researchers have faced numerous challenges when it comes to gathering and analyzing video content from depth interviews and focus groups. The process of transcribing, organizing, and extracting insights from these sessions was often time-consuming and labor-intensive.
With the ability to directly import video interviews, researchers can effortlessly transfer their recorded online meetings to Indeemo’s Generative AI powered Research Repository and video analysis platform. This streamlines the entire research process, eliminating the need for manual data entry and transcription.
Additional Capabilities
In addition to Video Surveys, you can also do the following with Indeemo:
• Recruit Participants in hours
Recruit B2C and B2B participants in hours from a panel of 3 million+ Respondents.
• Speed up analysis with Generative AI
Use Generative AI prompts for summarisation, translation, thematic analysis, sentiment analysis etc. and reduce analysis time by at least 40%.
• Analyse Interviews and IDIs
Import your interviews from Zoom, Microsoft Teams or your computer, transcribe them in 27 languages and analyse them fast with Generative AI.
• Analyse Interviews and IDIs
Import your interviews from Zoom, Microsoft Teams or your computer, transcribe them in 27 languages and analyse them fast with Generative AI.
Generative AI analysis tools for Focus Groups and Interviews
Indeemo’s Generative AI features offer researchers a range of powerful video analysis tools that transform hundreds of hours of video into actionable insights. Summarized transcripts distill focus groups and IDIs into key takeaways, saving researchers from the laborious task of sifting through long recordings.
Theme identification automatically identifies recurring patterns and trends within the data, allowing for a quicker understanding of user behaviors and preferences.
Moreover, timestamped quote extraction provides a direct route to the most impactful moments within the research material. This not only streamlines the video analysis process but also ensures that researchers don't miss crucial insights.
Perhaps most impressively, Indeemo’s Video Analysis platform offers rapid language translation in over 25 languages. This breaks down communication barriers and makes it easier for researchers to translate, analyze and compare feedback from respondents across multiple countries and cultures.
This AI-powered translation functionality ensures that insights from various regions and cultures can be readily integrated into the analysis.
In combination, these AI-powered video analysis tools not only cut analysis time by at least 40%, they also allow researchers to get further into the data. Instead of spending time summarising content, Researchers and now get a deeper understanding of user behaviour, preferences, and experiences in a fraction of the time it took historically.
“In an era where it is no longer possible to rely on faceless, contextless text as a reliable source of understanding, we believe that qual research will transition massively to video. Indeemo’s AI powered video analysis tools help our clients conduct video research faster and at scale and reduce their analysis times by at least 40%.”
Let our generative AI tools speed up your online Focus Group and Interview analysis
Indeemo's Generative AI video analysis tools are a groundbreaking leap forward in the world of video research. By offering the seamless import of content from Microsoft Teams and Zoom, and by leveraging AI-driven insights clients can transform their approach to video research and drastically reduce analysis times.
Click on the link below to book a demo and see our new video analysis tools in action.
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