Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.

In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.

Generative AIEugene MurphyOctober 19, 2023Focus Groups, In-depth interviews

Product update: Analyse Interviews & Focus Groups using Generative AI

It is now possible to import Focus Groups and In-depth interviews directly into Indeemo from Microsoft Teams and Zoom and analyse them using Generative AI. This blog shares more information.

Generative AIEugene MurphySeptember 28, 2023Indeemo updates, Focus Groups, In-depth interviews

Remote Mobile Diary Studies: an asynchronous alternative to synchronous Qualitative Research In-depth interviews

With all our activities becoming more and more fragmented, a mobile diary study is one of the only tools that allows researchers to gather rich, contextual, and in-the-moment insights. In this post, we share benefits or remote mobile diary studies and why it offers a viable alternative to traditional methods.

Diary StudiesEugene MurphyJanuary 28, 2021asynchronous research, IDI, In-depth interviews

Asynchronous Qualitative Research tools as an alternative to User Interviews and Focus Groups

This short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.

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