5 Tips for Capturing Rich Patient Feedback

The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.

Understanding the Buyer Journey with Mobile Qualitative Research

In today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).

path to purchase, Qualitative ResearchIndeemoSeptember 7, 2023Buyer Journey, asynchronous research

Remote Mobile Diary Studies: an asynchronous alternative to synchronous Qualitative Research In-depth interviews

With all our activities becoming more and more fragmented, a mobile diary study is one of the only tools that allows researchers to gather rich, contextual, and in-the-moment insights. In this post, we share benefits or remote mobile diary studies and why it offers a viable alternative to traditional methods.

Diary StudiesEugene MurphyJanuary 28, 2021asynchronous research, IDI, In-depth interviews

Asynchronous Qualitative Research tools as an alternative to User Interviews and Focus Groups

This short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.

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