Mobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
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With all our activities becoming more and more fragmented, a mobile diary study is one of the only tools that allows researchers to gather rich, contextual, and in-the-moment insights. In this post, we share benefits or remote mobile diary studies and why it offers a viable alternative to traditional methods.
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This short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.
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In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
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