In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.
Read MoreIt is now possible to import Focus Groups and In-depth interviews directly into Indeemo from Microsoft Teams and Zoom and analyse them using Generative AI. This blog shares more information.
Read MoreOnline Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.
Read MoreMobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
Read MoreThis short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.
Read MoreAs qualitative researchers explore different approaches to remote research in the age of COVID, we outline why adding a mobile diary study to pre-task that Zoom IDI or Focus Group can lead to richer insights.
In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
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