Product update: Analyse Interviews & Focus Groups using Generative AI
It is now possible to import Focus Groups and In-depth Interviews directly into Indeemo and analyse them fast using Generative AI.
Indeemo has integrated with Microsoft Teams and Zoom to enable our clients to directly import long form video directly into the Indeemo Platform. It is also possible to upload in-person interviews and focus groups from Researchers’ computers.
In addition to enabling our clients to do context rich, in-the-moment research using our native mobile apps, our integrations with Zoom and Microsoft Teams now enables researchers to import online Interviews and Focus Groups directly from these platforms.
Recordings of in-person IDIs or Focus Groups can also be uploaded for analysis.
Imported videos can be automatically transcribed in over 25 different languages. Insight and Product Teams can then analyse their Focus Groups and Interviews / IDIs using Generative AI prompts.
Researchers can summarise transcripts, surface themes, extract timestamped quotes and even translate videos from one language to another in a matter of minutes.
Founder & CEO Eugene Murphy added: “In an era where it is becoming increasingly difficult to trust faceless, contextless text as a reliable source of understanding, we have invested heavily into enhancing our video analysis capabilities to empower our clients to do video research faster and at scale.”
“A large proportion of MR, UX and CX research is conducted via online or in person Interviews and Focus Groups. Giving our clients the ability to import and analyse these videos using Generative AI allows them to reduce analysis time by at least 40% and scale their video research.”
If you’d like to learn more about these new capabilities, click on the button below to schedule a quick demo.
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