Learn more about the various research methods we support
These following short videos will help you understand the power of Indeemo and how the application can help you research more effectively.
Indeemo mobile ethnography and online qualitative research
Time: 0m 58s
At Indeemo we aim to help businesses understand individuals. Our social media style Mobile Ethnography app and intuitive dashboard help researchers cut through the noise and connect....
How Indeemo helps brands: online qualitative research
Time: 1m 15s
Understanding your customers and their needs is key to growing a successful business. While the analytics and logs can tell you how and when your customers engage with your brand, they can never tell you why.
Mobile Ethnography in omni-channel and Ecommerce research
Time: 0m 53s
We have seen a huge uptake in E-commerce and Click and Collect projects. Brands with a customer-centric approach are not only surviving the pandemic but are, against all odds, growing their customer base…
What are the benefits of Mobile Ethnography?
Time: 1m 11s
Mobile Ethnography enables you to capture real-life, human needs and behaviors and allows you to experience how people act in their everyday lives, in an authentic and contextual way.
What is Mobile Ethnography?
Time 1m 15s
In technical terms: "Mobile Ethnography is a digital, autoethnographic research methodology that helps researchers do asynchronous qualitative research remotely.”
Why is Mobile Ethnography so Powerful in Healthcare Research?
Time: 2m 15s
Healthcare research is crucial for all healthcare and pharmaceutical companies. Understanding your patient’s journey and how your products and services are affecting their everyday lives has never been...
What is a Mobile Diary Study?
Time 3m 07s
A longitudinal Mobile Diary Study is an agile, asynchronous qualitative research methodology that helps Researchers and Designers remotely research how people really behave in their everyday lives…
Indeemo Mobile Screen Recording
Time 1m 25s
Indeemo’s Mobile Screen Recording App gives you unparalleled visibility into how people actually behave online. Understand what apps, websites and services your users interact with in their day to day lives.
What is Mobile Pre Tasking?
Time 1m 55s
Pre-tasking is an asynchronous, online qualitative research methodology that enables you to capture moments like these ahead of your online IDIs or Focus Groups.
Indeemo Recorded Webinars
These recordings of different webinars we have participated in help to bring the Indeemo story to life.
Mapping Omnichannel User & Purchase Journeys using Mobile Ethnography ?
Time: 16m 23s
In this webinar CEO and Founder of Indeemo Eugene Murphy explains how you can use mobile ethnography in omnichannel research. From customer journey mapping, purchase journeys and path to purchase - mobile ethnography offers a viable and exciting alternative to traditional qualitative research methodologies.
Indeemo Mobile Diary Study App and remote Qualitative Research Platform
Time: 11m 44s
In this webinar, we explain what is Indeemo and how Mobile Ethnography can transform your remote Qualitative Research.
Using Mobile Ethnography to research and Journey Map NextGen Clients in Wealth Management
Time: 19m 25s
The pandemic has completely transformed the way we communicate, shop, and experience our everyday lives. The digital new normal has completely transformed our lives, including wealth management services. In this short webinar, our Founder & CEO explains the new human journey and how to understand your modern customer's needs.
Client Case Studies
These recordings show how various organisations are using Indeemo to enable their MR, UX and CX research.
Using In-the-moment Video for Human Centred Design Research in Healthcare Innovation
Time: 19m 26s
This webinar shares the perspectives of a Healthcare Provider on how in-context research via Digital Ethnography creates a safe space where Human Centred Designers can connect with patients and healthcare professionals to fast track the digital transformation.
How Lloyds Bank used Diary Studies to get Closer to their Customers
Time: 31m 30s
In this video case study from Lloyds bank they describe how Indeemo helped them to Get Closer to Customers, in their Everyday Context, Qualitatively & at Scale.
Digital Ethnography: How University College London researched Families & Community in the time of Covid
Time: 27m 36s
This University College London digital ethnography research study into Families and Community in the Time of COVID was supported by Indeemo.
Journey Mapping for understanding the fan experience
Time: 22m 51s
This video showcases Indeemo’s Journey Mapping capability and features a quick introduction by Indeemo CEO Eugene Murphy.
Insight Platforms Demo Day 2024
Time: 47:14
This video was recorded in the Insight Platforms Demo Day Feb 2024 and focused on Indeemo’s capabilities and Generative AI
How Sony Music use Indeemo as an Online Research Community
In this presentation, Sony Music showcase how they are using Indeemo as an alternative to online research communities.
How Winnebago use Indeemo for User Testing their ERV2
In this video, Winnebago showcase how they collected user feedback from users of their pioneering ERV2 prototype.,
Indeemo Podcasts
Listen to Eugene Murphy, CEO and Founder of Indeemo discuss the evolution of the company on various Podcasts he has appeared on.
Dr Parker and Eugene Murphy discuss how Indeemo is revolutionising ethnography and diary studies for Design Research, why emotions are critical, and the future of technology.