Transcript
So for retailers who do make the digital transformation and have successfully evolved online, we think this is only the start of the journey. Because in reality what you're looking at now to understand your customer is something like Google analytics or logs, or some sort of, you know, journey that tells you how people are behaving on your sites or your apps. So this is very difficult for brands to understand customer behaviour. Whereas the logs and the analytics can tell you what your customers are doing they'll never explain why and this is where Indeemo comes in.
So with Indeemo, what we're doing is we're using mobile ethnography, we're trying to bring the human back into the datasets. So for brands that are digitising rapidly, or for digital first, direct to consumer brands Indeemo really offers you the capability to connect with your customers in a very authentic, private, one-to-one manner and capture video and media rich contextual behavioural data that you can layer on top of your analytics and your logs to give you a deeper understanding not only of what your customers are doing but why they're doing it.
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