Indeemo’s Mobile Ethnography Platform capabilities

Our user friendly Mobile Ethnography Apps and intuitive Ethnographic Research Insights Dashboard work as follows:

In-the-moment, contextual research using the Indeemo iOS and Android Mobile Ethnography Apps

Intuitive Mobile Ethnography apps

  • Instagram for Qual: our apps are easy and fun to use.

  • Available for iOS and Android smartphones and tablets.

  • Frictionless signup ensures respondents are seamlessly on-boarded.

  • Respondents post in-the-moment videos, screen recordings, photos or notes.

  • In app video compression minimises upload times and mobile data usage.

  • Respondents can post responses even when out of network coverage.

Flexible tasking strategies

Flexible diary and tasking options cater for multiple research requirements:

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indeemo pre task mobile ethnography app video tasking international research

Multimedia, multi language tasking

  • Tasks on Indeemo can contain text or multimedia stimuli.

  • Add video intros to projects to build rapport and increase engagement.

  • Embed multimedia Concepts and Adcepts to make testing more agile.

  • Ideal for international projects: tasks can be programmed in any language.

  • Apps available in Chinese, Japanese, Spanish, French, German, Italian, Portuguese, Korean and Romanian.

Mobile Screen Recording!

  • Understand exactly how users interact with websites and apps.

  • Hear what users are thinking and feeling with voice recording.

  • Record user experience interactions lasting up to 10 minutes.

  • Recordings are instantly dashboarded for moderation and analysis.

Mobile Ethnography App


Need to better understand how our mobile ethnography platform can support your next project?


Mobile Ethnography insights Dashboard

  • Our Pinterest-like dashboard makes it easy to aggregate, moderate and analyse Respondent uploads.

  • Built for collaboration; flexible roles and permissions support multi moderator, multi country projects.

  • Read only logins keep clients connected and engaged throughout the project.

  • Quickly search research data by Target, Respondent, Task, Keyword, Date or Tags using intuitive filters.

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Indeemo Mobile Ethnography App with Respondent Push Notifications

Push Notification Probes and Reminders

  • Instantly interact with and probe Respondents using push notifications.

  • Easy: type your question, hit return and Respondents are instantly notified.

  • Maximise authenticity with in-context and in-the-moment replies.

  • Desktop alerts ensure you never miss a moment.

Indeemo Mobile Ethnography App

Simple Respondent Management

  • Track Respondent activity and Task Completion at a glance.

  • Maximise completion rates with Individual and Group push notifications.

  • Speed up incentive payments with Excel Activity exports.


Save days on analysis with Automated Video Transcription

Videos are automatically transcribed into searchable transcripts in minutes.

Use our automated keyword analysis tool to search videos using keywords or any text string.

Click on each sentence to quickly skip to the relevant parts of the video.

Trim and download clips in seconds - it’s as easy as trimming a video on your iPhone or Android.

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Analyse keywords, Code using Tags

  • Spot trends quickly with our Keywords tool.

  • See the top 100 keywords appear for any search.

  • Analyse Keywords from both written text and video transcripts.

  • Thematic analysis: code and classify responses using Tags.

  • Quickly filter responses by Keywords or Tags.

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indeemo mobile ethnography app collage timeline qualitative research dashboard

Timeline & Collage Views

  • Seamlessly toggle between Board, Timeline and Collage screen layouts.

  • Follow the, minute by minute journey with our Timeline view.

  • Spot visual patterns and create visual outputs with our Collage tool.

  • Export project data to Excel or Word at the click of a button.

  • Bulk media exports ensure full data transfer to clients on project completion.


Concierge Support

Our customers love how easy Indeemo is to use but they love our Concierge approach and awesome customer support even more. We completely de-risk your adoption of Mobile Ethnography by giving you the guidance, strategy, training and support to get the results you need from the very first upload.

Activating a Mobile Ethnography project is easy!

Projects typically start with a call or email to inquire about how we can support the client’s brief. Having supported hundreds of projects, we provide solutions that help achieve your research objective. Once you get the go ahead, projects go through the following phases:

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Concierge Set up

We help you design and optimise your research for mobile and quickly get you up and running.

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Frictionless on-boarding

Frictionless on-boarding ensures the Respondents you recruit are active right away.

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Fieldwork & Moderation

Respondents complete fieldwork using our App. Comments and Push Notifications maximise engagement.

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Efficiently aggregate and analyse project data with our simple-to-use Pinterest Style Dashboard.

Contact us now

Our sole objective is to provide you with simple-to-use platform that let’s you do more of what you do best.

We support projects everywhere from Sydney to San Francisco and our customers range from Freelancers to Boutique Agencies to Global Agency Networks to Fortune 50 corporations.

You can license Indeemo on a Project-by-Project or Subscription basis.

To learn more about Indeemo and how we can support your next research project, call us or submit your contact details here and we will get back to you ASAP.

US toll free: +1 888 917 7480

UK: +44 (0) 845 528 0870

We’re looking forward to speaking with you.

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