Mobile Ethnography Platform overview

Our user friendly mobile Apps and web based Insights Dashboard work as follows:

In-the-moment, contextual research using the Indeemo iOS and Android Mobile Ethnography Apps

Respondent friendly mobile apps

  • Available in every country, our apps are as familiar as Facebook and fun to use.

  • Frictionless signup ensures respondents are seamlessly linked to your Project.

  • Respondents upload in-the-moment videos, screen shots, photos or notes.

  • In app video compression minimises upload times and mobile data usage.

  • Respondents can post responses even when out of network coverage.

Flexible tasking options

Flexible diary and tasking options cater for multiple research requirements:

indeemo mobile ethnography app

indeemo pre task mobile ethnography app video tasking international research

Multimedia, multi language tasking

Multimedia Tasking:

  • Tasks on Indeemo can contain text or multimedia stimuli.

  • Add video intros to projects to build rapport and increase engagement.

  • Embed multimedia Concepts and Adcepts to make testing more agile.

  • Get instant Respondents feedback using selfie videos.

International research projects:

  • Ideal for multi-country projects: tasks can be programmed in any language.

  • Apps available in Chinese, Japanese, Spanish, French, German, Italian, Portuguese, Korean and Romanian.

Mobile Screen Recording

  • Understand exactly how people use mobile websites and apps.

  • See respondents’ on-screen gestures, taps and swipes.

  • Hear what users are thinking and feeling with voice recording.

  • Record user experience sessions lasting up to 10 minutes.

  • Recordings are instantly dashboarded for moderation and analysis.

Mobile Ethnography App


Need to better understand how our mobile ethnography platform can supplement your next project?


Intuitive, user-friendly Researcher Dashboard

  • Our Pinterest-like dashboard makes it easy to aggregate, moderate and analyse Respondent uploads.

  • Built for collaboration; flexible roles and permissions support multi moderator, multi country projects.

  • Read only logins keep clients connected and engaged throughout the project.

  • Quickly search research data by Target, Respondent, Task, Keyword, Date or Tags using intuitive filters.

mobile ethnography platform and app
Indeemo Mobile Ethnography App with Respondent Push Notifications

Push Notification Probes and Reminders

  • Instantly interact with and probe Respondents using push notifications.

  • Easy: type your question, hit return and Respondents are instantly notified.

  • Maximise authenticity with in-context and in-the-moment replies.

  • Desktop alerts ensure you never miss a moment.

Indeemo Mobile Ethnography App

Simple Respondent Management

  • Track Respondent activity and Task Completion at a glance.

  • Maximise completion rates with Individual and Group push notifications.

  • Speed up incentive payments with Excel Activity exports.

indeemo mobile ethnography app automated video transcription

Save time with automated video transcription

  • Automated video transcription saves you time analysing large amounts of video.

mobile ethnography app

Analyse keywords, Code using Tags

  • Spot trends quickly with our Keywords tool.

  • See the top 100 keywords appear for any search.

  • Analyse Keywords from both written text and video transcripts.

  • Thematic analysis: code and classify responses using Tags.

  • Quickly filter responses by Keywords or Tags.

indeemo mobile ethnography app collage timeline qualitative research dashboard

Timeline & Collage Views

  • Seamlessly toggle between Board, Timeline and Collage screen layouts.

  • Follow the, minute by minute journey with our Timeline view.

  • Spot visual patterns and create visual outputs with our Collage tool.

  • Export project data to Excel or Word at the click of a button.

  • Bulk media exports ensure full data transfer to clients on project completion.

Activating projects is easy!

Projects typically start with a call or email to inquire about how we can support the client’s brief. Having supported hundreds of projects, we provide solutions that help achieve your research objective. Once you get the go ahead, projects go through the following phases:

concierge set up icon

Concierge Set up

We help you design and optimise your research for mobile and quickly get you up and running.

frictionless onboarding icon

Frictionless on-boarding

Frictionless on-boarding ensures the Respondents you recruit are active right away.

fieldwork and moderation icon

Fieldwork & Moderation

Respondents complete fieldwork using our App. Comments and Push Notifications maximise engagement.

analysis icon


Efficiently aggregate and analyse project data with our simple-to-use Pinterest Style Dashboard.

Contact us now

Our sole objective is to provide you with simple-to-use platform that let’s you do more of what you do best.

We support projects everywhere from Sydney to San Francisco and our customers range from Freelancers to Boutique Agencies to Global Agency Networks to Fortune 50 corporations.

You can license Indeemo on a Project-by-Project or Subscription basis.

To learn more about Indeemo and how we can support your next research project, call us or submit your contact details here and we will get back to you ASAP.

US toll free: +1 888 917 7480

UK: +44 (0) 845 528 0870

We’re looking forward to speaking with you.

Name *
Nature of your inquiry *