In this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
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In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
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Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
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Remote Mobile Ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
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Mobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
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Online Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.
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New to Mobile Ethnography? We outline the steps you need to take to ensure your first remote mobile ethnography project delivers.
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In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
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Mobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
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The ubiquity of Smartphones and cheap/all-you-can-eat mobile broadband means that multi country, remote qualitative research has become a feasible, cost-effective and scalable solution. This methodology is being embraced by pioneering consultancies and innovative brands who have a global footprint and are seeking to better understand their customers at scale, in their everyday context.
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Mobile Ethnography is a powerful tool for Foundational Research in UX. This post outlines the benefits of Mobile Ethnography as an alternative to User Interviews and Field Studies for Foundational UX research providing quality, context rich data that user interviews cannot quite achieve.
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Mobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
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Mobile ethnography helps improve efficiency at each level of the double diamond. This article will highlight mobile ethnography opportunities at each step.
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This article walks you step-by-step through the process of co creating the journey mapping process by leveraging the power of mobile ethnography.
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Mobile ethnography has emerged as one of the most attractive forms of remote user research, and the benefits for qualitative researchers are numerous as this blog describes.
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Learn how to research and craft a customer journey using mobile ethnography with this short guide. Learn more
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Mobile ethnography can give UXers a more robust source of relevant data when creating journey maps helping you to better understand user’s needs
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Mobile ethnography is an agile new way of understanding how buyers decide by mapping their online and offline purchase path,
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What is Generative Research in UX? How do Mobile Ethnography tools help? This short guide for UX Researchers outlines the key benefits of using Mobile Ethnography apps for innovative Generative UX research.
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