The characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
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In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
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Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
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Unlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
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Photovoice research is a powerful Qualitative Research Methodology that enables you to remotely capture rich, contextual insights and get a deeper understanding of your Research Participants.
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Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
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Autoethnography is a scalable, cost effective, contextual research method used by researchers to uncover unmet needs, capture in-the-moment insights or confirm ideas. One autoethnography example is Service Design research where it us used to inform Customer Journey Maps and Service Blueprints.
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What is ethnographic research and what are some of the key benefits of utilising mobile ethnography as a qualitative research methodology?
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The following represents some insights into a recent client engagement where the client requested the agency undertake a more modern approach to qualitative research, and the agency chose online ethnography with outstanding results.
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