The characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
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In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
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In recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
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Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
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As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
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Learn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
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Mobile ethnography is an agile new way of understanding how buyers decide by mapping their online and offline purchase path,
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In this post we look at how using Pre Tasking can help you support your Multi-Market and online qualitative research.
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Brands embracing the digital transformation are not only recovering quicker but growing rapidly even in the most challenging of circumstances. In this post, we explain how you can leverage Mobile Ethnography to better understand your customers and optimize the new, digitized path to purchase.
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Supporting sustainable business practices is an essential step towards ensuring business continuity and sustainability. Learn how Mobile Ethnography can help you implement positive change and align your brand mission with customer values.
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.Guest Post by Tom Woodnutt from Feeling Mutual - Looking at How Mobile Qualitative Enabled More Authentic Research into Swingers
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Mobile Ethnography is powerful at helping you do Qualitative Research remotely without the need to travel. In an era where travel is likely to be restricted, this remote methodology may move from being an elective, research add-on to a necessary Business Continuity strategy for Qual.
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