In a rapidly evolving digital landscape, understanding Generation Z (Gen Z) has become paramount for brands looking to stay relevant and connect with the next wave of consumers. This generation, born into the digital age, holds tremendous influence over the market and product innovation. To truly comprehend their values, norms, behaviours, opinions, preferences, and attitudes, brands must embrace video research, asynchronous research, and the power of platforms like Indeemo.
Read MoreSnapchat is one of the most interesting platforms for qualitative research on Millennials. A great possibility to understand their deepest behaviors
Read MoreLearn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
Read MoreMobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
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