What are Unboxing Moments? A Quick Guide for Market Researchers
In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
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Moment by Moment: Embracing Consumer Occasions for Brand Growth & Market Innovation
Traditional consumer understanding models are increasingly proving inadequate for capturing the full spectrum of customer behaviour. Enlightened brands are now turning their attention to ‘occasions’ and ‘demand spaces’ to gain a deeper insight into consumer activities. These moments, whether they are everyday routines or festive celebrations, are invaluable for driving innovation and growth.
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A Guide to Leveraging Customer Feedback for Business Growth
Understanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.
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Top Five Research Tools to Identify Customers Unmet Needs
Understanding the unmet needs of consumers is essential for any business looking to innovate and succeed in today's ever changing market. Capturing unmet needs is critical to developing products and services that meet customers' expectations, build loyalty, and drive revenue. This blog outlines five tools you can use for unmet needs research.
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The Evolution of the Consumer Purchase Journey: Embracing Omni-Channel Experiences
Consumer purchasing journey really has evolved dramatically, mirroring the changes in technology and consumer behaviour over the past three decades and more. Today, understanding this complex journey is crucial for market researchers, customer experience experts, and consumer insights teams. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences.
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How to Understand Product Usage and Preferences
For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
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The Role of Consumer Feedback in Market Research
Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
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The Importance of Occasions in Consumer Research
Unlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
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Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis
In an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.
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A Quick Guide to Shopping Missions: Unveiling Consumer Insights
Dive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.
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Mastering Customer Insights: Harnessing the Power of Video for Product and Brand Preferences
In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
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Empowering Brands: Video-Based Research Redefines Consumer Understanding
Video-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment
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Understanding Product Experience with Customer Video Feedback and iHUTs
In today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and In-Home Usage Testing (iHUTs) revolutionises product testing, innovation, and design. Gain insights into the evolution of user experience, where smart devices reshape the consumer landscape.
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What is In Home Usage Testing (iHUT)? Understanding Consumer Behaviour and Product Experiences
In-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.
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Beyond Surveys: Video Research & Shop Alongs in Market Research
Shop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
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Mapping your Shopper Journey with a remote path-to-purchase research tool
Understanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
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Using In-the-Moment Research to understand Consumer Behaviours and Attitudes Towards Sustainability
Clients across every industry and sector are investing heavily into researching all aspects of sustainability. In the past 12 months, we have supported research into everything from E-Vehicle Customer Journey Research to Gen Z sustainability attitudes to waste disposal behaviours, to researching vitamins and supplements, to designing behaviour change interventions for transport modal shifts.
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3 Trends Driving the Need for Customer Closeness Research
Pioneering brands are successful because they intimately understand and meet both the needs and desires of their customers. Deep understanding and customer empathy enables great brands to deliver products, services or experiences that both delight their customers and help the brand achieve profitability, longevity and, in some cases, cultural impact.
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Mobile Qualitative Research methods for researching the Cost of Living
As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
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The Benefits of Using a Customer Journey Mapping Tool for CX Research
Journey Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
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