A Guide to Leveraging Customer Feedback for Business Growth

Understanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.

Consumer Research, Experience ResearchIndeemoApril 19, 2024customer insights, Customer Feedback

Understanding Student Experience with Video & In the Moment Research: A Guide for Researchers

Understanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.

Experience Research, Academic Research, Qualitative ResearchIndeemoApril 10, 2024Video Research

5 Tips for Capturing Rich Patient Feedback

The path to optimal design is intricately tied to the insights and feedback from its end-users - in this context, the patients. This blog delves into the criticality of patient-centred feedback in the design and production of medical devices, emphasising the role of asynchronous and in-the-moment qualitative research. Here, we provide five essential tips for capturing invaluable patient feedback during prototype testing, ensuring that the final product not only meets clinical requirements but also aligns with patient needs and preferences.

Video Diaries and Patient Experience Research

For healthcare research, the adoption of video in patient diaries represents a pivotal shift, enhancing our grasp of patient experiences with a depth and immediacy previously unattainable. This condensed exploration delves into the transformative impact of video diaries, underscoring their role in enriching patient narratives and their integration into broader research methodologies.

Enhancing Healthcare Insights: Exploring New Avenues for Understanding Patient-Caregiver Dynamics

In today's healthcare landscape, patient and caregiver experiences hold valuable insights for enhancing the quality of care. While traditional research methods like focus groups and interviews have their merits, alternative approaches are emerging as powerful tools to capture real-time moments and perspectives. This blog post explores the significance of patient-caregiver dynamics in healthcare improvements and delves into innovative research methods such as Ecological Momentary Assessment (EMA) and Video Diaries.

Understanding Employee Experience: Exploring Alternative Research Methodologies

In the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.

A Guide to Video Based Customer Experience Research

Discover the power of video in customer experience research. Explore how video insights can revolutionize your understanding of customer behaviors, preferences, and emotions. Learn practical tips and best practices for using video to gain valuable customer insights. Elevate your customer research with the help of Indeemo's innovative video platform.

Experience ResearchIndeemoMay 25, 2023customer experience, Video Research

Key Benefits of using Qualitative Research Tools for Employee Experience Research

There is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.

Qualitative Research, Experience ResearchIan TwohigSeptember 5, 2022Employee Experience

Tips on how to use a Patient Experience Research Tool: An Alternative to Patient Satisfaction Surveys

How we capture insights about patient experiences has come a long way. Researchers and patient experience management have begun to embrace new tools and technology to get under the hood of quantitative data. This blog puts the spotlight on innovative technology for qualitative patient experience research.

Experience ResearchIan TwohigJuly 19, 2022Patient experience research

How a Customer Experience Research Tool can Uncover Qualitative CX Insights

Operationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights

Experience Research, Qualitative ResearchIan TwohigJuly 12, 2022customer experience

The Importance of Journey Mapping in the Employee Lifecycle

Employee Experience (EX) Research, involves the tools, techniques, and strategies adopted by EX management and researchers to first uncover insights into the lives of the employee - and second, to leverage these insights for improvements to employee experience standards and processes.

Journey Mapping, Experience ResearchIan TwohigJune 22, 2022Employee Experience

The benefits of Video Diary tools for Customer Experience Research

Learn how a Video Diary can help you for your Customer Experience Research. Understand the goal of Video Diary.

Diary Studies, Experience ResearchIan TwohigFebruary 4, 2022Video Diaries, customer experience

Adapting Your Business to the Digital Sphere with Remote, Mobile Customer Journey Research

Looking to transition your business online? In this article, we outline how you can leverage Remote Mobile Ethnography to understand your customer journey and optimize your new, digital path to purchase.

Consumer Research, Experience ResearchEugene MurphyDecember 13, 2021

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