Posts in Journey Mapping
The benefits of Journey Mapping tools for Patient Experience research

Our understanding of the patient journey had already become increasingly complex. Tele-health and digital health services have disrupted the traditional modes of patient flow. Patient journey mapping involves a set of tools and techniques that can can help our understnading of this non-linear process with positive patient experience outcomes

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How a User Journey Mapping Tool can be used for Generative Research

User research is a vital component of UX and design. In the world of user experience, the strands of research that precede innovative design and improvements to products and services, provide a holistic and transparent view of the human behind the user. User research not only precedes design, but increasingly, insights are required for an iterative and agile UX project.

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