Understanding Employee Experience: Exploring Alternative Research Methodologies

In the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.

Key Benefits of using Qualitative Research Tools for Employee Experience Research

There is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.

Qualitative Research, Experience ResearchIan TwohigSeptember 5, 2022Employee Experience

The Importance of Journey Mapping in the Employee Lifecycle

Employee Experience (EX) Research, involves the tools, techniques, and strategies adopted by EX management and researchers to first uncover insights into the lives of the employee - and second, to leverage these insights for improvements to employee experience standards and processes.

Journey Mapping, Experience ResearchIan TwohigJune 22, 2022Employee Experience

Using Mobile Ethnography to Understand How Employees are Adjusting to Remote Working

How are employees coping working remotely? Our internal mobile diary study undertaken using our own mobile ethnography app unlocked some rich insights.

Mobile EthnographyEugene MurphyJuly 28, 2020Employee Experience, Remote Research

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