Mobile ethnography has emerged as one of the most attractive forms of remote user research, and the benefits for qualitative researchers are numerous as this blog describes.
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How are employees coping working remotely? Our internal mobile diary study undertaken using our own mobile ethnography app unlocked some rich insights.
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In this short blog, we interviewed one of our colleagues based in China to learn what sorts of changes had taken place in their daily lives, while also exploring what the implications were for qualitative research.
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