What are Unboxing Moments? A Quick Guide for Market Researchers

In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.

A Guide to Leveraging Customer Feedback for Business Growth

Understanding your customers' needs and experiences is crucial for all businesses. However, for small businesses and non-researchers, gathering this intelligence might seem daunting. With advancements in technology, tools like the Indeemo are revolutionising how businesses collect and analyse customer feedback. This guide will explore how you can harness the power of mobile, video, and Generative AI to uncover rich contextual insights and significantly enhance your customer experience.

Consumer Research, Experience ResearchIndeemoApril 19, 2024customer insights, Customer Feedback

What is Inclusive Research? A Quick Guide for Researchers and Insights Teams

Inclusive research is essential for understanding the full spectrum of human experience, especially when considering populations that are often overlooked or underserved. This guide outlines the principles of inclusive research and demonstrates how Indeemo’s platform can be utilised to engage with vulnerable customers effectively.

Inclusive ResearchIndeemoApril 18, 2024customer insights

Mastering Customer Insights: Harnessing the Power of Video for Product and Brand Preferences

In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.

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