As the holiday season approaches, FMCG brands are in a race to capture consumer insights that can shape their festive strategies. Diary studies offer a unique advantage, providing real-time access to consumers’ thoughts, preferences, and behaviors during this critical period. Discover how this powerful research tool can help you unlock deep insights and drive smarter decisions in the busiest season of the year
Read MoreDive into the realm of shopping missions to decode the intricate web of consumer decision-making. This quick guide takes you through the definition and significance of shopping missions, showcasing how they mirror real-world scenarios and offer a deeper understanding of consumer preferences. Discover five essential uses of shopping mission studies, from unveiling product category insights to mapping the path to purchase. Learn how to conduct effective studies, leveraging video-based research to capture emotions, reactions, and rich qualitative data.
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreUnderstanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
Read MoreIn recent years, we've embarked on numerous collaborations with Advertising and Media Agencies, engaging with a kaleidoscope of brands. The consensus is clear: agencies that stand out are those that harness authentic, real-time insights to delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches through genuine customer footage.
Read MoreIn a rapidly evolving digital landscape, understanding Generation Z (Gen Z) has become paramount for brands looking to stay relevant and connect with the next wave of consumers. This generation, born into the digital age, holds tremendous influence over the market and product innovation. To truly comprehend their values, norms, behaviours, opinions, preferences, and attitudes, brands must embrace video research, asynchronous research, and the power of platforms like Indeemo.
Read MoreIn the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
Read MoreVideo-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment
Read MoreShop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
Read MoreDiscover the power of video in customer experience research. Explore how video insights can revolutionize your understanding of customer behaviors, preferences, and emotions. Learn practical tips and best practices for using video to gain valuable customer insights. Elevate your customer research with the help of Indeemo's innovative video platform.
Read MoreDigital Ethnography video research is becoming the methodology of choice for researchers and designers who need to research omni-channel user journeys, path to purchase or customer journeys. Video is central to the power of this UX research / Qualitative Research approach. This post explains recent updates which support higher impact video research.
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