How in-the-moment Video Surveys help Agencies win more new business pitches

In recent years, we have supported numerous Advertising and Media Agencies with new business pitches. The consensus is clear: agencies that stand out are those that present authentic, real-life video insights that delve deep into the cultures of their target audiences, and vividly bring these insights to life in their pitches via genuine customer footage.

At Indeemo, our passion is your victory. For our agency partners, victory manifests in myriad forms: securing new clients, maintaining existing relationships, broadening service offerings beyond mere media, or garnering support for innovative projects or strategies.

Agency dynamics are inherently fast-paced and anchored in data. The routine is a whirlwind of decoding consumer culture, navigating behavioural economics, and crafting compelling pitches. It transcends mere business acquisition to include proposing strategies and ideas that truly resonate with clients.

In this post, we delve into how in-the-moment Video Surveys can significantly enhance your research capabilities and pave the way for new business opportunities. But first !

Recruit participants in hours

We know that you need to move fast when new pitches land. To enable this, you can now recruit participants in hours from our global panel of over 3 million B2C and B2B participants.

You can launch a screener and recruit participants in hours. Once screened, you can engage them via our Instagram style app and capture authentic, real-life video footage that brings your target audience to life and underpins your strategy with primary, original video footage.

Click here for more info on our fast recruitment solution.

Capture culture and context with in-the-moment Video Survey tools

Once you have recruited your target audience, you can then connect with them via our Instagram Style video survey app. We help a wide spectrum of agencies worldwide with gaining a deeper understanding of their consumers and carving out a unique niche in their insight and approach.

In-the-moment Video Surveys are one of the many tools in our arsenal that offering a dynamic method to truly understand your target audience.

Our partner agencies span various specialisations—insights, strategy, design, UX, CX, shopper, media, and digital, to name a few. Each has its unique reasons for leveraging Video Surveys, but at its core, it provides an agile means to comprehend the nuances of audience culture, whether it's specific behaviours, daily life snapshots, or the vivid portrayal of personas or segments. We are seen by our key partners as a flexible, straightforward, and cost-effective option that not only enriches but can transform their research methodologies.

In situations where budget constraints or tight deadlines might compromise research quality, Indeemo steps in to ensure that crucial insights and hypotheses are explored thoroughly and effectively and that the target audience is brought to life.

Additional Capabilities

In addition to Video Surveys, you can also do the following with Indeemo:

• Recruit Participants in hours

Recruit B2C and B2B participants in hours from a panel of 3 million+ Respondents.

• Speed up analysis with Generative AI

Use Generative AI prompts for summarisation, translation, thematic analysis, sentiment analysis etc. and reduce analysis time by at least 40%.

• Analyse Interviews and IDIs

Import your interviews from Zoom, Microsoft Teams or your computer, transcribe them in 27 languages and analyse them fast with Generative AI.

Learn more

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“Big Data is no longer the edge, it’s the norm. The businesses who win are the ones who supplement big data with Small Data; i.e. rich, real world, in the moment insights that vitalise the people behind the pie charts.”

— Eugene Murphy, CEO Indeemo.

How Video Insights transform new business pitches

Our experience with agency partners reveals a consistent search for a competitive edge in pitch strategies. The current trend leans heavily on Big Data, with an emphasis on showcasing voluminous datasets through eye-catching visualisations—the more impressive the visual, the more persuasive the presentation. However, the real game-changer no longer lies in Big Data alone; it has become the expected standard. Agencies are drowning in a sea of analytics, conversion rates, and customer turnover rates, yet they struggle to connect with the real stories behind the statistics.

This is where the strategic integration of video insights comes into play, transcending traditional data analysis methods. By incorporating video captured through in-the-moment video surveys, agencies can present a more compelling and human-centric narrative. This not only enriches the pitch but also facilitates a deeper connection with potential clients by showcasing real consumer experiences and testimonials. It's about shifting focus from mere numbers to the powerful stories they represent, offering a tangible glimpse into the lives and preferences of the target audience.

By embracing video surveys and leveraging video insights, agencies can significantly enhance their research capabilities, offering a richer, more nuanced understanding of consumer behaviour. This approach not only enriches the pitch process but also positions agencies to win by delivering insights that resonate on a deeper, more personal level

Capturing In-The-Moment Insights

A common critique of media and marketing agencies is their perceived detachment from critical, real-time consumer experiences—the pivotal moments that drive decisions, such as the trigger point, the instant of need, the act of purchase, or the initial product interaction.

Historically, capturing these moments relied heavily on traditional, in-person observation methods, which, while effective, can be impractical on a large scale due to their extensive time, organisational, and financial demands. Video Surveys revolutionise this approach by enabling agencies to intimately and efficiently observe these crucial shopping and consumption moments across a broad scale, thereby dramatically reducing associated costs.

By utilising Indeemo, our agency partners are not just meeting but exceeding their clients' expectations. They deliver timely, insightful data capturing the essence of the shopping experience directly at the point of purchase. This approach not only provides a dynamic, cost-effective solution for gathering in-depth consumer insights but also strengthens the agencies' value proposition, offering a clear, competitive advantage in understanding and presenting the consumer experience.

Mapping Omni-channel Journeys

Every customer journey is now an omni-channel Journey and it is critical to present an omni-channel capability when pitching new clients.

Leveraging Mobile Screen Recording technology, our agency partners now possess the unprecedented capability to trace a consumer's journey across all channels—from initial trigger through to transaction and beyond. This creates a unified, media-rich narrative that encapsulates the entire path to purchase.

For the first time, brands gain an insightful view into how their communications influence consumers both in digital and physical realms. This comprehensive platform offers an in-depth understanding of shoppers' triggers, motivations, habits, and influences, providing a holistic view of consumer behaviour in one seamless interface.

Agile, iterative concept testing

Following a successful pitch, the real magic begins. Video Survey apps become invaluable tools for agencies to swiftly test, refine, and validate their creative concepts and messaging. This process not only mitigates the risks associated with client media spending but also significantly enhances the return on investment for advertising efforts.

The inherent two-way communication capability of mobile phones—a standout feature of video surveys over traditional methods—allows agencies to interact directly with participants. Whether it's for soliciting feedback on an ad concept, a marketing message, or any content, these apps facilitate immediate, genuine responses, capturing real-time feedback.

Agencies are now leveraging Indeemo for pre-campaign testing, sending out concepts or “adcepts” to select groups for prompt, authentic consumer video feedback. This enables them to quickly ascertain the impact and resonance of their ideas across different demographics and locales, allowing for rapid iteration and optimization of their campaigns in a cost-effective manner.

Bringing Customer Journeys to life with video

In-the-moment video offers a dynamic window into the present, allowing researchers and strategists to virtually step into the shoes of their target audience. This immersive approach extends beyond mere observation, offering a live feed of the customer's experiences and interactions.

Consider the scenario of an agency analysing the experiences of airline passengers. Through Indeemo, they can monitor various passenger types—frequent flyers, families, couples—and gain insights into the entire travel process, from preparation to post-flight experiences. This method offers the flexibility to explore specific aspects of the journey or maintain a broader observational stance.

In-the-moment video surveys provide a lens into the real lives of consumers, granting agencies a deeper, more nuanced understanding of consumer behaviours than ever before. This extends beyond the immediate needs of a pitch, offering a continuous, year-long perspective on consumer interactions and behaviours in a financially sustainable manner.

The longitudinal, always-on nature of in-the-moment video research not only enhances consumer insights but also paves the way for agencies to transition from project-based work to long-term engagements. This shift is already beginning to transform the revenue models of our agency clients, offering them a sustainable, in-depth consumer connection that captures seasonal variations, the impact of marketing campaigns, and changes prompted by specific events throughout the year—all without the traditional financial strain.

Planning your next video survey

The cornerstone of leveraging video surveys effectively is advanced preparation.

The scenario of receiving a brief on Thursday with expectations for a groundbreaking pitch by the following Friday is a familiar challenge. It's surprising how often brands with substantial budgets afford agencies only a sliver of time to devise compelling strategies.

This high-pressure environment typically results in late nights and working weekends, as teams scramble to assemble everything urgently. Historically, such time constraints limited the ability of agencies to employ in-depth tools and methods for gathering genuine insights, leaving them to rely on secondary research and industry trends to support their strategies.

However, the landscape is changing. The rapid deployment capability of video surveys enables agencies to gather authentic, real-time ethnographic insights swiftly, transforming days-long research processes into a matter of hours. We have facilitated numerous agencies in accelerating their pitch preparation, helping them gain a competitive edge. But, to utilise video surveys effectively at a moment's notice, the planning must begin today.

Let us support your next new business pitch

Our commitment to our agency partners extends beyond mere tools; it's about forging winning strategies together.

Through close collaboration, our strategists empower agencies with in-the-moment video insights, bringing an unparalleled depth to their understanding of consumers and cultural shifts in this fast-paced, interconnected, and ever-evolving digital landscape.

Our team is expert at diverse tactics tailored that fit an array of pitch scenarios—from the high-speed "bronze" pitch to the comprehensive "silver" pitch, and up to the industry-defining "platinum" pitch. These prepared strategies and frameworks are designed to allow agencies to swiftly implement a Video Survey approach suited to any pitch requirement, ensuring they're always a step ahead.

Tag: Mobile Qualitative Research