Revolutionising Medical Device Testing with Indeemo
In the highly regulated and innovation-driven medical device industry, ensuring usability, reliability, and patient satisfaction is paramount. For manufacturers, understanding real-world usage of their devices is critical—but traditional lab testing often falls short. Indeemo’s cutting-edge video research platform offers a transformative solution by enabling manufacturers to capture authentic user insights in real-world environments, bridging the gap between clinical trials and everyday use.
Why Real-World Testing Matters for Medical Devices
Medical device testing goes beyond performance metrics; it’s about understanding how products integrate into patients' lives. Terms like “Human Factors Testing” and “Usability Studies” are commonly used to describe this process, focusing on how intuitive, safe, and effective a device is when used as intended. Indeemo brings a fresh perspective to this critical phase by incorporating video-based qualitative research that captures the nuances of real-life usage.
While In-Home Usage Testing (iHUT) is widely known for consumer goods, its principles align closely with medical device testing. Both methodologies emphasise gathering insights in natural settings, allowing manufacturers to see how products perform outside controlled environments. For medical devices, this means identifying user challenges, adherence issues, and opportunities for improvement.
Applications of Indeemo in Medical Device Testing
Indeemo is a trusted tool for qualitative research across industries, and its capabilities are ideally suited to medical device testing. Common applications include:
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Did you know, you can also do the following with Indeemo:
• Recruit Participants in hours
Recruit B2C and B2B participants in hours from a panel of 3 million+ Respondents.
• Speed up analysis with Generative AI
Use Generative AI prompts for summarisation, translation, thematic analysis, sentiment analysis etc. and reduce analysis time by at least 40%.
• Analyse Interviews and IDIs
Import your interviews from Zoom, Microsoft Teams or your computer, transcribe them in 27 languages and analyse them fast with Generative AI.
• Analyse Interviews and IDIs
Import your interviews from Zoom, Microsoft Teams or your computer, transcribe them in 27 languages and analyse them fast with Generative AI.
Human Factors and Usability Studies
Evaluate how intuitive and safe devices are to use in everyday scenarios. Indeemo's visual diary studies allow researchers to observe users' interactions with devices in real-world environments, providing actionable insights into potential usability issues. These insights help manufacturers prioritise design improvements that enhance both safety and usability.
2. Compliance and Adherence Monitoring
Understand how patients integrate devices into their routines and identify barriers to consistent usage. Indeemo’s real-time feedback features enable researchers to track adherence trends and proactively address non-compliance. By identifying patterns, researchers can recommend targeted interventions to improve patient outcomes.
3. Comparative Testing
Compare the performance of a new device against existing solutions to highlight competitive advantages. Indeemo facilitates side-by-side user reviews through structured prompts, allowing a detailed comparison of functionalities and user preferences. This enables stakeholders to make data-driven decisions in positioning their product within the market.
4. Patient Experience Feedback
Capture authentic feedback on comfort, usability, and satisfaction, helping to refine products and enhance patient outcomes. Indeemo’s multi-language transcription and analysis capabilities ensure diverse patient voices are heard and included in product development. These insights support the creation of inclusive designs that resonate with a broad spectrum of users.
The Value of Indeemo for Patient Feedback
Gathering patient feedback is essential for understanding the true impact of medical devices on users' lives. Indeemo’s platform excels in capturing rich, qualitative insights directly from patients, offering unparalleled access to their experiences, challenges, and preferences.
Key Benefits:
Real-Time Insights:
Patients can document their interactions with devices as they occur, using video diaries and surveys to provide immediate and authentic feedback.
2. Emotional Context:
Indeemo captures non-verbal cues such as facial expressions and body language, providing deeper insights into how patients feel about the device.
3. Unfiltered Experiences:
By using Indeemo, manufacturers can observe how patients use devices in their daily routines, identifying pain points and areas for improvement that might be missed in clinical settings.
4. Scalable Feedback:
Indeemo enables manufacturers to gather insights from diverse patient populations across multiple markets, ensuring inclusivity and a comprehensive understanding of user needs.
Impact on Development
These insights empower manufacturers to:
Enhance device usability by addressing patient-reported challenges.
Improve training and support materials based on real-world feedback.
Build stronger connections with patients by demonstrating empathy and responsiveness to their needs.
Journey maps are not static snapshots; they are dynamic tools that evolve as airlines implement changes and collect new data.
Measuring Success:
Airlines can track how adjustments, such as improving Wi-Fi speed or reducing baggage claim times, affect passenger satisfaction over time.
2. Real-Time Updates:
As new passenger feedback is uploaded, the journey map reflects these insights, giving stakeholders a live pulse on the customer experience.
3. Iterative Improvement:
With a continuous feedback loop, airlines can refine processes incrementally, ensuring they stay ahead of evolving passenger expectations.
Why Choose Indeemo for Medical Device Testing?
Indeemo’s platform is purpose-built to capture rich, qualitative insights that go beyond numbers. Here’s why it’s a game-changer for medical device testing:
1. Video-Based Insights:
Collect authentic, real-life feedback from participants using video diaries and task-based documentation.
2. Generative AI Analysis:
Process and analyze large volumes of qualitative data to uncover actionable patterns and themes.
3. Global Reach:
Conduct studies with participants from diverse locations, ensuring inclusivity and varied perspectives.
4. Seamless Integration:
Combine video insights with other research methods, such as surveys or follow-up interviews, for a holistic understanding.
Case Study: Understanding Audiologists and Patients with Indeemo
The Challenge
A hearing aid manufacturer approached Indeemo to explore how audiologists interacted with their devices and software. While patients benefited from the technology, understanding how audiologists prescribed, fitted, and supported the device in real-world settings remained a challenge.
The Solution
Indeemo’s mobile diary study enabled audiologists to document their daily workflows with photos and videos. The approach provided:
- Real-World Insights: Audiologists captured device usage, software interaction, and patient consultations in real time.
- Global Reach: Participation from six markets across four continents offered diverse perspectives.
- Flexible Engagement: Short, task-based activities ensured participation without disrupting busy schedules.
The Outcome
The study gathered over 1,300 insights from 100 audiologists, revealing key pain points and opportunities for improvement. These insights informed product development and enhanced training materials, bridging the gap between clinical trials and real-world use.
Transforming Medical Device Testing with Indeemo
In an industry where precision, reliability, and patient satisfaction are vital, Indeemo’s innovative approach enables medical device manufacturers to design products that truly resonate with users. By capturing authentic, real-world insights, Indeemo helps brands bridge the gap between clinical trials and everyday use, ensuring devices meet the needs of diverse patient populations.
Whether you’re refining a prototype, preparing for a product launch, or gathering post-market feedback, Indeemo’s platform delivers the insights you need to succeed. Experience the future of medical device testing with Indeemo’s powerful combination of video research and generative AI.
Let Us Help you Get a Deeper Understanding of the Product Experience
If the above approach resonates with your research objectives, please get in touch and we can set up a call with one of our Strategists to discuss your own specific requirements.
Indeemo is available as a self service platform under annual licence. By combining our strategic advice with a self service SaaS platform, we give you the ability to benefit from our expertise while being completely autonomous and agile.
As the rate of change continues to increase, the need to stay both constantly connected with your users and customers and be able to assign tasks / activities / questions at speed is paramount.
Indeemo allows you to achieve both of these objectives in a way that is intuitive and personal enabling you to truly build a deeper connection with your target audience and their ever changing needs.
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