Video Insights and More: Revolutionising Path to Purchase Research

Understanding the consumer's journey from initial awareness to making a purchase is pivotal for businesses. This journey, often referred to as the "Path to Purchase," represents the complex series of steps a consumer takes before deciding to buy a product or service. As an expert in qualitative and market research, this blog will delve deep into the concept of the Path to Purchase, exploring how researchers can gather valuable data and insights, distinguish between online and offline paths, and use video to understand this journey better. Moreover, we'll discuss the impact of understanding the Path to Purchase on customer experience.

path to purchaseIndeemoOctober 20, 2023customer experience, customer journey

Understanding the Buyer Journey with Mobile Qualitative Research

In today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).

path to purchase, Qualitative ResearchIndeemoSeptember 7, 2023Buyer Journey, asynchronous research

Mapping your Shopper Journey with a remote path-to-purchase research tool

Understanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.

Consumer Research, path to purchaseEugene MurphyApril 17, 2023Shopper Journey, Omnichannel

Using Digital Ethnography as a research tool to map the omni-channel Purchase journey

How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway

Mapping the Digital Path to Purchase using Diary Studies and Mobile Screen Recording

In this short post we explore how researchers and brands can evolve their qualitative research methodologies to support the digital transformation taking place.

path to purchase, Diary StudiesEugene MurphyJuly 7, 2021Mobile Screen Recording

Tips for using Mobile Ethnography as a tool for Omnichannel Path to Purchase Research

Mobile ethnography is an agile new way of understanding how buyers decide by mapping their online and offline purchase path,

What is Path to Purchase and Omnichannel Research?

When talking about Path to Purchase we can’t forget about Omnichannel. In this post we look at the modern omnichannel shopping journey and explain how Mobile ethnography can help you research this new, complex, and fragmented shopping journey in a rich and contextual way.

path to purchase, Mobile EthnographyEugene MurphyJanuary 27, 2021Omnichannel

How Mobile Qualitative Research tools can transform E-commerce path-to-purchase research

Mobile customer-centric apps have completely transformed China’s e-commerce. In this post, we explain how Mobile Qualitative Research can unlock rich insights and helps you pioneer the digital transformation.

Qualitative Research, path to purchaseEugene MurphyJanuary 13, 2021e-commerce, Purchase Journey

Cyber Friday? Online Path to Purchase and Digital Shopper Research in the New Normal

Is Black Friday a thing of the past? In our latest post, we explore the new online path to purchase, while explaining how our pioneering human to human, remote mobile ethnography approach can help retailers gather rich customer insight and adopt a consumer-centric strategy.

path to purchase, Consumer ResearchEugene MurphySeptember 8, 2020Shopper Research

Optimizing New, Digitized Path to Purchase with Mobile Ethnography

Brands embracing the digital transformation are not only recovering quicker but growing rapidly even in the most challenging of circumstances. In this post, we explain how you can leverage Mobile Ethnography to better understand your customers and optimize the new, digitized path to purchase.

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