Mobile Ethnography can help take service design to the next level, breaking the barriers allowing for asynchronous gathering of data from a larger research pool.
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With cultural probes or diary studies, respondents document aspects of their lives over a period of time. This approach captures real behaviours, leading to unbiased insights, valuable for an early inspiration phase.
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Learn how to research and craft a customer journey using mobile ethnography with this short guide. Learn more
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