A Mobile Diary Study with as few as ten respondents undertaking autoethnography for 1 week, can quickly provide you with a rich, contextual data set that will deepen your understanding of their everyday lives and de-risk further, more immersive phases of research and design.


 

What Researchers & Designers use Mobile Diary Study for

 
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Week-in-the-life Diary Study

Mobile Diary Studies immerse you in the everyday lives of your Respondents and get you under the skin of what really matters to them.

Consumption Diary Studies

Consumption Diary Studies

Get Respondents to record every time they purchase or consume a particular product or service, how it makes them feel and why.

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User Experience Diaries

Contextual Mobile Diary Studies enable respondents to show you exactly how they interact with and experience products and services.


Using Indeemo for your next Mobile Diary Study

Mobile Diary Studies enables Respondents to effortlessly capture and diary contextual, everyday behaviours.

A Mobile Diary Study can transport you into the daily lives of Respondents in a scalable, non-invasive manner.

Media rich posts capture everyday routines and actions that shine a light on unexpected behaviours and possible unmet needs.

 
mobile ethnography app for mobile diary study

Mobile Diary Study Apps

  • Capture authentic, everyday behaviours from Respondents lives.

  • A fun, intuitive, social style UX that Respondents enjoy.

  • Tasks for your Diary Study can be assigned on a one-off or recurring basis.

  • Respondents effortlessly diary moments using Videos, Photos or Text.

 

Interact in the moment

  • Instantly comment on Respondent posts and ask follow up questions.

  • Questions and prompts are immediately sent as push notifications.

  • Get a deeper understanding of users’ behaviours, habits, and opinions.

  • Push notifications reminders maximise Respondent engagement.

mobile ethnography app for mobile diary study
 
indeemo app mobile diary study

Contextuality + Immediacy = Authenticity

  • Our Mobile Ethnography apps get you closer to key moments of truth.

  • Flexible tasking options support a wide range of research use cases.

  • In context videos and photos vividly capture authentic behaviours and attitudes.

  • Screen Recording captures Respondents online behaviours and interactions.


Respondent posts are instantly displayed on a Pinterest style dashboard for you to observe and moderate.

Intuitive analysis and coding tools make it easy to synthesise and analyse project data.

Real-life insights on a Dashboard

mobile ethnography dashboard for mobile diary study

How the Technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.


Use Cases for Mobile Diary Studies

Cosmetics

How Beauty Brands use Mobile Diary Studies to capture in-the-moment consumer insights

Food & Beverage

How a Mobile Diary Study can help Food & Beverage brands get closer to Food and Drink consumption moments

Butter & Spreads

Using A Mobile Diary Study To Understand Usage Of Butter And Spreads.

 

Contact us.

Mobile Diary Studies are a quick, agile way to get a deeper understanding of your customers everyday lives and behaviours.

Projects can range from a few days to as long as a year.

After supporting hundreds of projects, we’re learned a thing or two about optimising research for mobile and can activate your Mobile Diary Study in as little as one working day.

If you’d like to chat through your project and hear some suggestions about how we might be able to support you, please submit your details here and we will get back to you ASAP.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper