Walk in the shoes of your Target Users:

 
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Longitudinal Diary Studies

Go wide: get a deeper understanding of contextual user behaviours, motivations and attitudes over a period of time using Longitudinal Diary Studies.

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User Experience Diaries

Get specific: use video diaries to capture in-the-moment, media rich feedback every time users interact with your product, service or experience.

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Mobile Screen Recording

Mobile Screen Recording shows you exactly how users discover, navigate and interact with mobile websites and mobile applications.


Get closer to the everyday interactions that matter

In-the-moment, in-context, autoethnographic Diary Studies are a powerful, scalable and cost effective way for you heighten user empathy by immersing yourself in the everyday lives of your users.

We enable you to understand both the user and the interaction by using a combination of longitudinal diary studies coupled with task based user research.

 
mobile ethnography app for design ethnography and contextual diary study

User friendly Diary Study Apps

  • Our apps help you understand both the user and their interactions.

  • Get a media rich, holistic view of a week-in-the-life of your target user.

  • Understand what they do, where and when they do it and how it makes them feel.

  • Heighten user empathy as daily rituals and routines start to emerge.

 

contextual Inquiry via push notifications

  • Interact with users using comments and push notifications.

  • Probe and question users’ behaviours, habits, and opinions.

  • Build rapport and elicit thoughtful and genuine responses.

  • Push notification reminders maintain Respondents engagement.

 
mobile ethnography app for design ethnography and contextual diary study
 
mobile ethnography app for design ethnography and contextual diary study

Mobile Screen Recording

  • Get a richer understanding of smartphone usage behaviours.

  • Witness exactly how users interact with any Website or App.

  • Hear their voices as they narrate what they are doing and feeling.

  • Ideal for UX Research, Usability Testing or Path to Purchase research projects.


Observe, analyse and interact with users.

User uploads are seamlessly organised on our insights dashboard for analysis and moderation.

Interact with users while they are in context and probe their uploads using comments and push notifications.

Flexible roles and permissions ensure team-wide user empathy is quickly developed.

Save time on analysis using automated video transcription, keyword tools and intuitive coding.

mobile ethnography dashboard for design ethnography and contextual diary study

How the Technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.


Use Cases for Design Ethnography

Website Usability

The process of securing employment in current times is done almost completely online and increasingly on mobile. Job seekers begin their search… Read More →

Voice Assistants

When music discovery and consumption is increasingly powered by voice assisted technologies, the old rules of engagement no longer apply… Read More →

Internet Of Things

As technology becomes evermore powerful and intuitive, it is playing an increasingly large part in how we manage our homes. One area of the… Read More →

 

Contact us.

Indeemo is used by Experience Designers and User Researchers for diary studies and observational research ranging from understanding how people shop online to recording how business people book taxis at an airport to understanding out of the box experiences to observing how consumers shop for snacks at convenience stores.

Our Research and Design clients consistently remark on the richness and depth of insights that they can capture using Mobile Ethnography.

The ability to seamlessly analyse contextual video from multiple respondents on a single dashboard can significantly improve the efficiency at which researchers can analyse and synthesise this behavioural data.

If you’re interested in discussing an upcoming research or design project, please submit your details here and we will get back to you ASAP.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper