An Introduction to Mobile Ethnography

With its ability to bring you closer to the everyday reality of your customers, Mobile Ethnography is a powerful, agile way to vividly understand how people act, feel and behave in context and in-the-moment.

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In this short guide, you will quickly discover how you can use Mobile Ethnography to supplement your Qualitative & Quantitative Research, Design, Path to Purchase, Shopper Insights and Customer Journey projects.


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