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Unlocking Patient Insights through iHUTs with Video: Understanding Patient Experience with a New Medical Device
In this case study, we explore the value of In-Home Usage Testing (iHUT) and the significance of incorporating video-based research to gain deep insights into consumer behaviour, product experiences, and patient experiences. A research agency was tasked with understanding the usage of a new medical device for patients with diabetes. To gain a comprehensive understanding of the patient experience, they decided to conduct an iHUT project using Indeemo, an AI powered video research and iHUT tool. The study aimed to uncover valuable insights to improve the product and cater to the specific needs of the patients.
Research Objective
The research agency's primary objective was to gain in-depth insights into how patients with diabetes interacted with the new medical device, their experiences, challenges, and feedback on the product's effectiveness. By conducting an iHUT, they sought to capture real-world usage scenarios and understand the impact of contextual factors on patient experiences.
Methodology
The research agency recruited 20 patients with diabetes, each facing the same ailment. The participants were provided with the new medical device and were asked to use it during their daily routines. Indeemo's video-based research platform enabled them to record their morning, afternoon, and evening routines, documenting how they used the product to meet their medical needs.
Fieldwork: Tasking and Duration
20 Respondents
3 Tasks per day
10 days
Strategy: Scheduled Task List
Data Collection
Over a span of 10 days, the participants captured their interactions with the device, showcasing its usage in various situations. The video recordings allowed researchers to observe and understand the nuances of how the product integrated into the patients' lives. Additionally, participants maintained a reflection diary at the end of the fieldwork, where they provided valuable feedback and opinions on their overall experiences with the new medical device.
Insights and Value
Through the iHUT project, the research agency gained invaluable insights into the patient experience with the new medical device. The use of video in the iHUT process provided richer and more contextual data compared to traditional survey-based methods.
Clarity of Directions
One of the key insights derived from the study was that the directions for use on the product packaging needed to be clearer and more accessible, especially for older patients. The video recordings allowed researchers to witness firsthand instances where patients struggled to understand specific instructions, enabling them to identify areas for improvement.
Contextual Understanding
By observing patients in their natural environments, the iHUT structure offered the research team a deeper understanding of how the product's usage was influenced by various contextual factors. Some patients had family members or caregivers assisting them with the new device, while others were primarily using it independently. This contextual understanding was crucial in designing a product that catered to different user scenarios.
Benefits of iHUT with Video
The inclusion of video-based research through Indeemo provided several significant benefits to the research agency:
Real-World Insights
The video recordings captured real-world interactions, enabling researchers to observe patients using the product in their day-to-day lives. This authenticity allowed for genuine feedback and unbiased observations.
Richer Data
Video data offered a wealth of visual and verbal cues that cannot be conveyed through traditional surveys or interviews. It provided a more nuanced view of patient experiences, emotions, and struggles.
Enhanced Communication
Video footage helped stakeholders and product development teams connect more deeply with the patients, fostering empathy and a human-centric approach to decision-making.
Conclusion
Through the iHUT project, the research agency successfully gained profound insights into the patient experience with the new medical device. The integration of video through Indeemo allowed for in-depth exploration of patients' daily routines, challenges, and feedback.
The study's findings facilitated improvements in product design, specifically in providing clearer directions and understanding contextual usage scenarios. Overall, iHUT with video emerged as a powerful and transformative research method for unlocking consumer behaviour and product experiences, particularly in the context of patient-centric medical devices.
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