Posts tagged Customer Closeness
Tips and Strategies for longitudinal Customer Closeness and Continuous Discovery Research communities

One thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.

Read More