Video diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
Read MoreFrom the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreThis short guide outlines some of the different approaches you can take to qualitative research while also outlining how technology can support more efficient approaches.
Read MoreIn this blog we explore why remote Mobile Ethnography is a compelling tool for UX Research and Design Researchers looking to undertake qualitative user research in a Post Covid 19 World
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