Indeemo’s research platform is designed to revolutionise the way research operations teams work. From cost savings to enhanced security and AI-powered insights, our platform offers everything your team needs to excel.
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Whether analysing interview transcripts, diaries, or focus group discussions, the way we instruct AI can mean the difference between vague, surface-level results and rich, meaningful insights. In this blog, we’ll explore three essential tips for researchers—starting broad, providing context, and delivering clear instructions—each supported by examples of how to turn a poorly crafted prompt into a powerful tool for qualitative analysis.
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From the perspective of UX, when, or if, the voice of customers/users are not embraced then we risk the project kicking off on the wrong foot. Read more to learn how you can Bridge the Gap between UX Discovery and Design with a User Diary Study Tool
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Market Research Online Communities (MROCs) are digital platforms where selected individuals share their attitudes and preferences, providing organisations with valuable qualitative data. These communities enable continuous engagement and real-time insights, supporting better business decisions.
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This blog delves into Online Bulletin Boards, with a special focus on how Indeemo can elevate your research projects. From streamlined recruitment to advanced AI-driven analysis, see how Indeemo’s comprehensive tools can help you gain deeper insights into Gen Z and Gen Alpha media consumption behaviors, driving better business decisions
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This short guide outlines some of the different approaches you can take to qualitative research while also outlining how technology can support more efficient approaches.
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Video diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
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The discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
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In this blog we explore why remote Mobile Ethnography is a compelling tool for UX Research and Design Researchers looking to undertake qualitative user research in a Post Covid 19 World
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