Mobile Ethnography in Healthcare and Medical Research
Learn how Mobile Ethnography can help you to understand people’s thoughts and real-life experiences in healthcare and medical research, with data privacy to the fore.
Understand the needs, behaviors, journeys and experiences of patients, healthcare practitioners and caregivers
Our in-the-moment video research platform can be used for a wider variety of Healthcare research methods
Diary Studies
Get closer to HCPs, patients and caregivers as they experience, diagnose and treat conditions
Pre-tasks & Interviews
Assign flexible pre-tasks via our mobile app and analyse your Interviews and Focus Groups using Generative AI
Healthcare Experiences
See how people search and engage with advertising, apps or websites using Mobile screen recording
Journey Mapping
Get beyond NPS: capture media rich, in-the-moment insights of your omni-channel customer journey
Get a deeper understanding of your target audience
Humanize quant and qual research with the faces and voices of your target
Speak the language of your target audience to better reflect their experience
Inform go-to-market strategy with stronger, proof based brand positioning
Design better in-person, digital and omni-channel healthcare experiences
How you can use Indeemo for Healthcare Research
Use our Instagram style app to do healthcare research in any context. Import your Interviews and Focus Groups from Zoom or Microsoft Teams. Build empathy via our Researcher and Client Dashboard and drastically reduce analysis times your powerful Generative AI tools.
Research patients and HCPs in real life contexts
Remotely immerse yourself in hard to capture moments using our mobile app
Capture unfiltered moments free from group judgement or bias
Bring your target to life through photos, videos and mobile screen recordings
Connect privately with hard to reach healthcare professionals on their schedule
Minimize PHI with anonymous respondent logins and facial obfuscation
Analyse Interviews & Focus Groups with Generative AI
Import your research interviews from Zoom, Microsoft Teams or your computer.
Transcribe them within minutes in over 25 different languages.
Analyse hours of video in minutes using powerful Generative AI prompts.
Automatically map Patient Journeys and Experiences
Map journeys in-the-moment with media rich, contextual healthcare experiences.
Graph the highs and lows of the patient experience on our intuitive journey map.
Bring healthcare experiences to life: our AI powered Dashboard
Seamlessly collect multimedia research data on a Pinterest style dashboard for moderation and analysis.
Engage 1-1 with participants using social networking style comments and push notifications.
Create a context rich, easily searchable Research Repository of healthcare insights for your entire team.
Drastically reduce analysis time with powerful video transcription, keyword analysis and Generative AI tools.
Research participants in multiple markets concurrently
We’re specialists in multi country healthcare research.
Our platform is localised into 20 languages.
Keep your data private, safe and secure
Private: we connect you 1-1 with research participants to maximise privacy and trust.
Safe: anonymnous respondent logins and segregated recruiter accounts minimise PHI
Secure: our platform has been independently vetted by large healthcare providers.
GDPR Compliant
ISO 27001 Certified
Enterprise Ready
HIPAA Compliant
Feel supported with world class Strategy & Support
KAREN T.
University Lecturer
“Indeemo : A Transformative Leap in Research and Data Analysis”
It revolutionised the way I can work, enabled me to capture the lived experiences of teachers easily, enables you to understand their experiences without having to be present in the research field.
The new AI function will take research to a new level. I spent 3 days reading through my data gathering a basic understanding of what the data was showing, with the new function I could do this with minutes and produce a much more detailed summary, identify themes and have it in a format that was easily understood.
It would take months to get to this point of data analysis.
Posted on G2
COLE
Intelligence Strategist in US
"Great Research Tool and a well designed latform"
I appreciated the easy-to-use platform, which made the qualitative research painless in both conducting and analyzing.
We were able to cover more of the "real-world" phenomenon our client's customers experience.
The AI tool, which was in beta during my use, was also effective and made it more efficient to find more insights.
Posted on Capterra
Get started with Indeemo and transform your Healthcare Research today
We have supported hundreds of research projects with caregivers, rare disease patients and hard to reach healthcare practitioners. We know that these are hard to recruit and difficult to engage targets and have proven approaches that will ensure your project is a success from start to finish.
Indeemo processes your personal data in order to respond to your query and provide you with information about our products and services. Please see our Privacy Statement for further information.
Additional Healthcare Research Resources
Learn more about all the research methodologies we support.
Whitepaper: Mobile Ethnography in Healthcare Research
Read more about the healthcare research methods we support
Researching HCPs using Diary Studies
When it comes to getting closer to HCPs, longitudinal, digital digital diary studies are a powerful alternative to IDIs and Focus Groups.
Digital diaries allow you connect with hard to engage HCPs at a time that best suits them and enable you to experience how they live and work like never before.
This post explains how to use diary studies to get a deeper understanding of and better connect with HCPs.
Healthcare path to purchase journey mapping
Every customer journey is becoming increasingly omni-channel and digital. Healthcare is no different. Digital ethnography with mobile screen recording are increasingly being used by UX researchers and experience designers to get a more contextual, longitudinal understanding of omni-channel customer journeys.
This case study explains how Indeemo was used by UX researchers to map a healthcare insurance path to purchase.
Advertising and communications research
Mobile Ethnography using sequential tasking is a powerful, agile way to conduct concept testing research on advertising and communications aimed at Healthcare professionals and KOLs.
This post outlines the benefits that using an asynchronous qualitative research methodology such as Mobile Ethnography with Mobile Screen Recording has over synchronous IDIs and Focus groups when it comes to soliciting in the moment feedback on how HCPs search and respond to website content and ad creative.
Contactless qualitative research: pre-tasking with patients and caregivers
Meeting rare disease patients in-person for in home interviews or in-person ethnographies is no longer a safe option given the health risks they pose. As a result, clients are increasingly requesting low risk, contactless methodologies in their healthcare research brief.
Pre-qual homework tasks (or mobile pre-tasking) is proving to be a new research staple that allow researchers get to know their participants before they get to virtually meet them via online focus groups or in-depth interviews.
Learn more about healthcare market research
Video: Healthcare Innovation
Learn about one Experience Designer’s use of Digital Ethnography in healthcare innovation
Blog: Digital Transformation
The digital transformation of primary research for UX Design in healthcare research
Case study: Remote Research
Understanding patient experiences using a Mobile Diary Study for remote healthcare research
We’re quick to respond, proactively collaborative and we always go the extra mile to ensure you succeed.