Our tools support the following Service Safari research methods
Whether you are conducting the Service Safari yourself or recruiting colleagues to take part, the following tools enable you to conduct agile, service safari research that enables you and your team to walk in the shoes of your target audience and capture rich, contextual experience insights that transform your customer understanding and build empathy.
Diary Studies
Conduct in the moment, Diary Studies that will help you research how your customers experience your service over a prolonged period of time.
Discovery / UX Research
Conduct remote Discovery UX Research that enables you to surface unmet needs or unknown barriers that enrich your service design process.
Customer Journey Mapping
Our Customer Journey Mapping tool enables you to remotely research customer and colleague journeys and automatically plots interactive journey maps
Experience the context of your customers in real time
Watch our quick 2 minute video to see how Indeemo works
How our Service Safari research tools work
Our agile, research tools help you conduct in-the-moment service safari research that uncovers rich, real world insights and quickly builds empathy through immersing your team in the day-to-day lives of your research participants.
You, your colleagues or ever recruited research participants can use our native mobile app to capture contextual experience insights that enrich your understanding of needs, barriers and opportunities.
Intuitive Service Safari Research App
Our mobile app brings you closer to your true customer experience.
Get a holistic view of your customer personas with multimedia insights.
See the customer /colleague experience and understand behaviors in real time.
Build customer empathy as behaviors and routines begin to emerge.
Map every stage and touchpoint of your Customer Journey
Our Journey Mapping and Experience Graph technology enables you to get beyond post rationalised CSAT and NPS scores by capturing rich, qualitative, Customer Experience data.
Service Safari participants can quantify their in-the-moment experience using our five point scales (with or without emojis). Our service safari dashboard automatically converts context rich, multimedia data into an interactive Journey Map.
Multimedia insights quickly bring to life all the positive and negative experiences of the Customer Journey.
Probe rich experiences in-the-moment using push notifications
Interact with research participants remotely by commenting on posts and push notification.
Probe for contextual insights of people’ behaviors, habits, and opinions.
Build rapport, establish a relationship, and elicit thoughtful and genuine responses.
Push notification reminders maintain strong engagement with service safari research participants.
Indeemo Screen Recording demo
Remotely research omni-channel Customer Experiences
Get a deep understanding of smartphone and mobile app experiences.
Through mobile screen recording capabilities you can see each online interaction. Understand what works and what doesn’t work for your customers
Hear users sentiments and customer experience as they describe each interaction and how they feel.
Perfect for service design research, customer journey mapping and understanding the Path to Purchase.
Powerful, interactive Service Safari Dashboard
Service Safari participant uploads are seamlessly organised on our insights dashboard for analysis and moderation.
Interact with participants in-the-moment using social networking style comments and push notifications.
Flexible roles and permissions ensure user empathy is quickly developed across the entire design team.
Save time on analysis using automated video transcription, video trimming, keyword analysis and intuitive coding tools.
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See what our customers say about us G2 Crowd
REBECCA O
Reader in the Sociology of Food and Families Enterprise
“Indeemo enabled our ethnographic learning and teaching during the pandemic.”
Posted on G2
Other Service Safari research methodologies
Learn more about all the research methodologies we support.
We’re here to help you excel: 6* Strategy and Concierge Support
Unlike other providers we are only too happy to take you through everything to help ensure your project is successful.
Our strategists will work closely with you to understand your specific requirements, and to propose strategies for addressing the project brief.
Our support team will be on hand to ensure that you, your clients and your respondents have a 6* experience.
